Brandwave

How popular isPrintful?

In September 2026, people searched for Printful by name about 590 times in New Zealand, a 33% decrease from the previous year. These searches made up 22.9% of all New Zealand dropshipping app searches, placing Printful third out of seven apps. When we asked both ChatGPT and Google AI Overviews about dropshipping apps, Printful appeared in four of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Printful is the third most searched of 7 competitors and the fifth most recommended in AI answers.

  1. ZendropShare of searches 23.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. CJdropshippingShare of searches 22.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. PrintfulShare of searches 22.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. AutoDSShare of searches 15.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. DSersShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+2 more

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Top dropshipping apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Printful was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Printful is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DSers1st
  2. CJdropshipping2nd
  3. Zendrop3rd
  4. Syncee4th
  5. Printful5th
  6. AutoDS6th
  7. Spocket7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CJdropshipping4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printful4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DSers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Syncee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zendrop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoDS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spocket2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about dropshipping apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dropshipping apps compete with Printful?

Printful against dropshipping apps in New Zealand, by month

Share of searches by month for Zendrop, CJdropshipping, Printful, AutoDS, DSers, Spocket. The figures are in the table below the chart.

View monthly share of searches table
MonthZendropCJdropshippingPrintfulAutoDSDSersSpocketSyncee
Oct 202518%17.4%26.3%21.9%6.9%7.5%2.1%
Nov 202517.5%21.6%25.7%21.6%6.4%5.2%2%
Dec 202521.5%21.2%21.2%21.5%7.9%5.3%1.5%
Jan 202619.1%24.3%21.7%19.3%7.2%6.5%2%
Feb 202618.3%21.3%26.8%18.3%6.7%6.4%2.1%
Mar 202615.5%23.3%27.3%15.5%8.4%7.8%2.2%
Apr 202616.2%26.3%28.6%14.3%7.1%5.8%1.6%
May 202618%27.2%26%15.4%6.5%5.6%1.2%
Jun 202618.3%27%25.9%15.1%7.9%4.3%1.4%
Jul 202614.8%24.4%26.6%19.2%8.5%4.8%1.8%
Aug 202615.7%25.5%28.2%16.9%7.1%4.7%2%
Sep 202623.3%22.9%22.9%15.5%8.9%4.7%1.9%

  1. 1.Zendrop

    23.3%

    Moved from 4th to 1st. 600 estimated branded searches, +50% vs prior month. Share +7.6 points.

  2. 2.CJdropshipping

    22.9%

    Held 2nd. 590 estimated branded searches, -9.2% vs prior month. Share -2.6 points.

  3. 3.Printful

    22.9%

    Moved from 1st to 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -5.4 points.

  4. 4.AutoDS

    15.5%

    Moved from 3rd to 4th. 400 estimated branded searches, -7% vs prior month. Share -1.4 points.

  5. 5.DSers

    8.9%

    Held 5th. 230 estimated branded searches, +27.8% vs prior month. Share +1.9 points.

  6. 6.Spocket

    4.7%

    Held 6th. 120 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Syncee

    1.9%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Printful and its closest rivals

Every comparison with Printful

10 comparisons

How has branded search demand for Printful changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Printful in New Zealand fell from 880 to 590.
  • Across the 12 months ending September 2026, Printful’s share of searches among dropshipping apps in New Zealand decreased from 26.3% to 22.9%.
  • Across the 12 months ending September 2026, Printful’s share of searches among dropshipping apps in New Zealand peaked at 28.6% in April 2026 and was lowest at 21.2% in December 2025.
  • Across the 12 months ending September 2026, Printful fell from 1st to 3rd among dropshipping apps in New Zealand.

How did search popularity change for New Zealand dropshipping apps in September 2026?

6 changes

  1. In September 2026, Zendrop overtook Printful and 2 others to become the leader among dropshipping apps in New Zealand, with 23.3% of the searches.

  2. In September 2026, DSers gained share of searches among dropshipping apps in New Zealand, from 7.1% to 8.9%.

  3. In September 2026, Printful lost share of searches among dropshipping apps in New Zealand, from 28.2% to 22.9%.

  4. In September 2026, CJdropshipping lost share of searches among dropshipping apps in New Zealand, from 25.5% to 22.9%.

  5. In September 2026, AutoDS lost share of searches among dropshipping apps in New Zealand, from 16.9% to 15.5%.

  6. Estimated monthly branded searches for Spocket in New Zealand fell 52% over 12 measured months, from 250 to 120 in September 2026.

How are Printful’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Printful’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • printful
  • printful merch
  • printful printing

Do you work for Printful? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Printful compete?

Printful is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Print-on-demand platforms4th of 57.3%Show ranking
Dropshipping apps3rd of 722.9%Shown above
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Is Printful your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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