Brandwave

Print-on-demand platforms in New Zealand:Which brands are most popular in search?

In August 2026, Redbubble was the most searched among print-on-demand platforms in New Zealand, with an estimated 5.2K branded searches and 48% estimated Share of Search within this set.

Share of Search, August 2026
  1. Redbubble48%
  2. Printify20.5%
  3. Zazzle12.8%
  4. Society611.1%
  5. Printful7.6%

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Share of SearchLeaderboard

Compare the print-on-demand marketplaces and fulfilment platforms New Zealand artists and stores sell through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among print-on-demand platforms in New Zealand, by month

Share of Search by month for Redbubble, Printify, Zazzle, Society6, Printful. The figures are in the table below the chart.

View monthly share of search table
MonthRedbubblePrintifyZazzleSociety6Printful
Oct 202549.6%24.2%14.5%4.1%7.6%
Nov 202554.9%20.4%14.8%3.6%6.3%
Dec 202557.9%17.8%15.8%3%5.5%
Jan 202647.5%27.9%12.6%3.9%8.1%
Feb 202648.7%24%12.9%4.3%10.1%
Mar 202648.2%24.2%12.9%4.4%10.2%
Apr 202646.1%23%10.9%11%9.1%
May 202645.9%23.7%10.8%9.8%9.9%
Jun 202647.1%24.5%10.5%9.9%7.9%
Jul 202648.5%20.6%9.5%13.5%7.9%
Aug 202648%20.5%12.8%11.1%7.6%
Sep 2026—————

This month’s ranking, August 2026

  1. held 1st · 5.2K estimated branded searches · +1.4% vs prior month · -0.5 points

  2. 2.Printify

    20.5%

    held 2nd · 2.2K estimated branded searches · +2.3% vs prior month · 0 points

  3. 3.Zazzle

    12.8%

    moved from 4th to 3rd · 1.4K estimated branded searches · +37.6% vs prior month · +3.3 points

  4. 4.Society6

    11.1%

    moved from 3rd to 4th · 1.2K estimated branded searches · -15.4% vs prior month · -2.3 points

  5. 5.Printful

    7.6%

    held 5th · 820 estimated branded searches · -2.4% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among print-on-demand platforms in New Zealand?

In August 2026, Redbubble was the most searched among print-on-demand platforms in New Zealand, with an estimated 5.2K branded searches and 48% estimated Share of Search within this set. Printify is in 2nd place, 27.4 percentage points behind at 20.5% Share of Search.

New Zealand print-on-demand platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Redbubble49.6% → 48%57.9%Dec 202545.9%May 20261st
Printify24.2% → 20.5%27.9%Jan 202617.8%Dec 20252nd
Zazzle14.5% → 12.8%15.8%Dec 20259.5%Jul 20263rd
Society64.1% → 11.1%13.5%Jul 20263%Dec 20255th → 4th
Printful7.6%10.2%Mar 20265.5%Dec 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Redbubble’s estimated Share of Search among print-on-demand platforms in New Zealand decreased from 49.6% to 48%.
  • Across the 11 months ending August 2026, Printify’s estimated Share of Search among print-on-demand platforms in New Zealand decreased from 24.2% to 20.5%.
  • Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among print-on-demand platforms in New Zealand decreased from 14.5% to 12.8%.
  • Across the 11 months ending August 2026, Society6’s estimated Share of Search among print-on-demand platforms in New Zealand increased from 4.1% to 11.1%.
  • Across the 11 months ending August 2026, Redbubble’s estimated Share of Search among print-on-demand platforms in New Zealand peaked at 57.9% in December 2025 and was lowest at 45.9% in May 2026.
  • Across the 11 months ending August 2026, Printify’s estimated Share of Search among print-on-demand platforms in New Zealand peaked at 27.9% in January 2026 and was lowest at 17.8% in December 2025.
  • Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among print-on-demand platforms in New Zealand peaked at 15.8% in December 2025 and was lowest at 9.5% in July 2026.
  • Across the 11 months ending August 2026, Society6’s estimated Share of Search among print-on-demand platforms in New Zealand peaked at 13.5% in July 2026 and was lowest at 3% in December 2025.
  • Across the 11 months ending August 2026, Printful’s estimated Share of Search among print-on-demand platforms in New Zealand peaked at 10.2% in March 2026 and was lowest at 5.5% in December 2025.
  • Across the 11 months ending August 2026, Society6 rose from 5th to 4th among print-on-demand platforms in New Zealand.
  • Across the 11 months ending August 2026, Printful fell from 4th to 5th among print-on-demand platforms in New Zealand.

How did search popularity change for New Zealand print-on-demand platforms in August 2026?

  1. In August 2026, Zazzle overtook Society6 to rank 3rd among print-on-demand platforms in New Zealand, at 12.8%.

  2. In August 2026, Society6 lost estimated Share of Search among print-on-demand platforms in New Zealand, from 13.5% to 11.1%.

  3. In August 2026, Redbubble lost estimated Share of Search among print-on-demand platforms in New Zealand, from 48.5% to 48%.

  4. Estimated monthly branded searches for Printify in New Zealand fell 29.9% over 11 measured months, from 3.2K to 2.2K in August 2026.

  5. Estimated monthly branded searches for Printful in New Zealand fell 18% over 11 measured months, from 1K to 820 in August 2026.

How the Brand Demand Index is measured

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