Printful vs Zazzle:Which is more popular by branded search in New Zealand?
In August 2026, Zazzle had more branded searches than Printful among print-on-demand platforms in New Zealand. Zazzle was estimated to have 1.4K branded searches compared to Printful’s 820, and held a 12.8% Share of Search versus Printful’s 7.6%.
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Which is more popular in search, Printful or Zazzle?
Compare the print-on-demand marketplaces and fulfilment platforms New Zealand artists and stores sell through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zazzle, Printful. The figures are in the table below the chart.
View monthly share of search table
| Month | Redbubble | Printify | Zazzle | Society6 | Printful |
|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 24.2% | 14.5% | 4.1% | 7.6% |
| Nov 2025 | 54.9% | 20.4% | 14.8% | 3.6% | 6.3% |
| Dec 2025 | 57.9% | 17.8% | 15.8% | 3% | 5.5% |
| Jan 2026 | 47.5% | 27.9% | 12.6% | 3.9% | 8.1% |
| Feb 2026 | 48.7% | 24% | 12.9% | 4.3% | 10.1% |
| Mar 2026 | 48.2% | 24.2% | 12.9% | 4.4% | 10.2% |
| Apr 2026 | 46.1% | 23% | 10.9% | 11% | 9.1% |
| May 2026 | 45.9% | 23.7% | 10.8% | 9.8% | 9.9% |
| Jun 2026 | 47.1% | 24.5% | 10.5% | 9.9% | 7.9% |
| Jul 2026 | 48.5% | 20.6% | 9.5% | 13.5% | 7.9% |
| Aug 2026 | 48% | 20.5% | 12.8% | 11.1% | 7.6% |
| Sep 2026 | — | — | — | — | — |
How has the Printful and Zazzle comparison changed over the last 12 months?
3 findings
- Zazzle was ahead of Printful in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Printful’s estimated Share of Search among print-on-demand platforms in New Zealand held steady at 7.6%, and its estimated monthly branded searches moved from 1K to 820.
- Across the 11 months ending August 2026, Zazzle’s estimated Share of Search among print-on-demand platforms in New Zealand moved from 14.5% to 12.8%, and its estimated monthly branded searches moved from 1.9K to 1.4K.
How did search popularity change for New Zealand print-on-demand platforms in August 2026?
2 changes
In August 2026, Zazzle overtook Society6 to rank 3rd among print-on-demand platforms in New Zealand, at 12.8%.
Estimated monthly branded searches for Printful in New Zealand fell 18% over 11 measured months, from 1K to 820 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Printful’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.