Brandwave

How popular isPersonnel Placements in search?

In August 2026, there were an estimated 230 branded searches for Personnel Placements in New Zealand which is down 17.9% over the last 11 months. Personnel Placements holds 32.9% estimated Share of Search among New Zealand ashburton recruitment agencies and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Personnel Placements32.9%
  2. XR Recruitment30%
  3. Agstaff22.9%
  4. Fast Force14.3%
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Which ashburton recruitment agencies compete with Personnel Placements?

Personnel Placements against ashburton recruitment agencies in New Zealand, by month

Share of Search by month for Personnel Placements, XR Recruitment, Agstaff, Fast Force. The figures are in the table below the chart.

View monthly share of search table
MonthPersonnel PlacementsXR RecruitmentAgstaffFast Force
Oct 202536.4%18.2%37.7%7.8%
Nov 202539.1%19.5%33.3%8%
Dec 202530.9%38.2%25%5.9%
Jan 202634.6%21%35.8%8.6%
Feb 202642.7%14.7%32%10.7%
Mar 202642.7%16.5%32%8.7%
Apr 202633.7%26.5%28.6%11.2%
May 202635%21.3%33.8%10%
Jun 202636%23.6%32.6%7.9%
Jul 202638.8%24.7%28.2%8.2%
Aug 202632.9%30%22.9%14.3%
Sep 2026————

  1. 1.Personnel Placements

    32.9%

    held 1st · 230 estimated branded searches · -30.3% vs prior month · -6 points

  2. 2.XR Recruitment

    30%

    moved from 3rd to 2nd · 210 estimated branded searches · 0% vs prior month · +5.3 points

  3. 3.Agstaff

    22.9%

    moved from 2nd to 3rd · 160 estimated branded searches · -33.3% vs prior month · -5.4 points

  4. 4.Fast Force

    14.3%

    held 4th · 100 estimated branded searches · +42.9% vs prior month · +6.1 points

Compare search popularity between Personnel Placements and its closest rivals

How has branded search demand for Personnel Placements changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Personnel Placements in New Zealand fell from 280 to 230.
  • Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among ashburton recruitment agencies in New Zealand decreased from 36.4% to 32.9%.
  • Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among ashburton recruitment agencies in New Zealand peaked at 42.7% in March 2026 and was lowest at 30.9% in December 2025.
  • Across the 11 months ending August 2026, Personnel Placements rose from 2nd to 1st among ashburton recruitment agencies in New Zealand.

How did search popularity change for New Zealand ashburton recruitment agencies in August 2026?

  1. In August 2026, XR Recruitment overtook Agstaff to rank 2nd among ashburton recruitment agencies in New Zealand, at 30%.

  2. In August 2026, Fast Force gained estimated Share of Search among ashburton recruitment agencies in New Zealand, from 8.2% to 14.3%.

  3. In August 2026, Personnel Placements lost estimated Share of Search among ashburton recruitment agencies in New Zealand, from 38.8% to 32.9%.

  4. In August 2026, Agstaff lost estimated Share of Search among ashburton recruitment agencies in New Zealand, from 28.2% to 22.9%.

Which timaru recruitment agencies compete with Personnel Placements?

Personnel Placements against timaru recruitment agencies in New Zealand, by month

Share of Search by month for Stafford Recruitment, Canstaff, Personnel Placements. The figures are in the table below the chart.

View monthly share of search table
MonthStafford RecruitmentCanstaffPersonnel Placements
Oct 202552.5%34.7%12.8%
Nov 202554%30.2%15.8%
Dec 202558.3%27.1%14.6%
Jan 202657.3%29.8%12.8%
Feb 202646.4%39.2%14.4%
Mar 202651.7%32.1%16.2%
Apr 202655.4%30.5%14.2%
May 202662.7%26.6%10.6%
Jun 202652.5%36.3%11.3%
Jul 202651.3%34.2%14.5%
Aug 202652%37.7%10.3%
Sep 2026———

  1. 1.Stafford Recruitment

    52%

    held 1st · 1.2K estimated branded searches · -0.85% vs prior month · +0.7 points

  2. 2.Canstaff

    37.7%

    held 2nd · 840 estimated branded searches · +7.7% vs prior month · +3.5 points

  3. 3.Personnel Placements

    10.3%

    held 3rd · 230 estimated branded searches · -30.3% vs prior month · -4.2 points

Compare search popularity between Personnel Placements and its closest rivals

How has branded search demand for Personnel Placements changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among timaru recruitment agencies in New Zealand decreased from 12.8% to 10.3%.
  • Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among timaru recruitment agencies in New Zealand peaked at 16.2% in March 2026 and was lowest at 10.3% in August 2026.

How did search popularity change for New Zealand timaru recruitment agencies in August 2026?

  1. In August 2026, Canstaff gained estimated Share of Search among timaru recruitment agencies in New Zealand, from 34.2% to 37.7%.

  2. In August 2026, Stafford Recruitment gained estimated Share of Search among timaru recruitment agencies in New Zealand, from 51.3% to 52%.

  3. In August 2026, Personnel Placements lost estimated Share of Search among timaru recruitment agencies in New Zealand, from 14.5% to 10.3%.

How is Personnel Placements measured?

Brandwave collects information about searches that people make online using Personnel Placements’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • personnel placements
  • personnel placements ashburton
  • personnel placements jobs
  • personnel placements timaru
  • personnelplacements

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How the Brand Demand Index is measured

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