Personnel Placements vs Stafford Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Stafford Recruitment had more branded searches than Personnel Placements among timaru recruitment agencies in New Zealand. Stafford Recruitment was estimated to have 1.2K branded searches compared to Personnel Placements’ 230, and held a 52% Share of Search versus Personnel Placements’ 10.3%.
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Which is more popular in search, Personnel Placements or Stafford Recruitment?
Compare Timaru recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stafford Recruitment, Personnel Placements. The figures are in the table below the chart.
View monthly share of search table
| Month | Stafford Recruitment | Canstaff | Personnel Placements |
|---|---|---|---|
| Oct 2025 | 52.5% | 34.7% | 12.8% |
| Nov 2025 | 54% | 30.2% | 15.8% |
| Dec 2025 | 58.3% | 27.1% | 14.6% |
| Jan 2026 | 57.3% | 29.8% | 12.8% |
| Feb 2026 | 46.4% | 39.2% | 14.4% |
| Mar 2026 | 51.7% | 32.1% | 16.2% |
| Apr 2026 | 55.4% | 30.5% | 14.2% |
| May 2026 | 62.7% | 26.6% | 10.6% |
| Jun 2026 | 52.5% | 36.3% | 11.3% |
| Jul 2026 | 51.3% | 34.2% | 14.5% |
| Aug 2026 | 52% | 37.7% | 10.3% |
| Sep 2026 | — | — | — |
How has the Personnel Placements and Stafford Recruitment comparison changed over the last 12 months?
3 findings
- Stafford Recruitment was ahead of Personnel Placements in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among timaru recruitment agencies in New Zealand moved from 12.8% to 10.3%, and its estimated monthly branded searches moved from 280 to 230.
- Across the 11 months ending August 2026, Stafford Recruitment’s estimated Share of Search among timaru recruitment agencies in New Zealand moved from 52.5% to 52%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand timaru recruitment agencies in August 2026?
2 changes
In August 2026, Stafford Recruitment gained estimated Share of Search among timaru recruitment agencies in New Zealand, from 51.3% to 52%.
In August 2026, Personnel Placements lost estimated Share of Search among timaru recruitment agencies in New Zealand, from 14.5% to 10.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Personnel Placements’ and Stafford Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Personnel Placements
5 branded search terms
- personnel placements
- personnel placements ashburton
- personnel placements jobs
- personnel placements timaru
- personnelplacements
Stafford Recruitment
5 branded search terms
- stafford
- stafford recruitment
- stafford recruitment nz
- stafford recruitment recruitment
- stafford recruitment timaru
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.