Fast Force vs Personnel Placements:Which is more popular by branded search in New Zealand?
In August 2026, Personnel Placements had more branded searches than Fast Force among ashburton recruitment agencies in New Zealand. Personnel Placements was estimated to have 230 branded searches compared to Fast Force’s 100, and held a 32.9% Share of Search versus Fast Force’s 14.3%.
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Which is more popular in search, Fast Force or Personnel Placements?
Compare Ashburton recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Personnel Placements, Fast Force. The figures are in the table below the chart.
View monthly share of search table
| Month | Personnel Placements | XR Recruitment | Agstaff | Fast Force |
|---|---|---|---|---|
| Oct 2025 | 36.4% | 18.2% | 37.7% | 7.8% |
| Nov 2025 | 39.1% | 19.5% | 33.3% | 8% |
| Dec 2025 | 30.9% | 38.2% | 25% | 5.9% |
| Jan 2026 | 34.6% | 21% | 35.8% | 8.6% |
| Feb 2026 | 42.7% | 14.7% | 32% | 10.7% |
| Mar 2026 | 42.7% | 16.5% | 32% | 8.7% |
| Apr 2026 | 33.7% | 26.5% | 28.6% | 11.2% |
| May 2026 | 35% | 21.3% | 33.8% | 10% |
| Jun 2026 | 36% | 23.6% | 32.6% | 7.9% |
| Jul 2026 | 38.8% | 24.7% | 28.2% | 8.2% |
| Aug 2026 | 32.9% | 30% | 22.9% | 14.3% |
| Sep 2026 | — | — | — | — |
How has the Fast Force and Personnel Placements comparison changed over the last 12 months?
3 findings
- Personnel Placements was ahead of Fast Force in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fast Force’s estimated Share of Search among ashburton recruitment agencies in New Zealand moved from 7.8% to 14.3%, and its estimated monthly branded searches moved from 60 to 100.
- Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among ashburton recruitment agencies in New Zealand moved from 36.4% to 32.9%, and its estimated monthly branded searches moved from 280 to 230.
How did search popularity change for New Zealand ashburton recruitment agencies in August 2026?
2 changes
In August 2026, Fast Force gained estimated Share of Search among ashburton recruitment agencies in New Zealand, from 8.2% to 14.3%.
In August 2026, Personnel Placements lost estimated Share of Search among ashburton recruitment agencies in New Zealand, from 38.8% to 32.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Fast Force’s and Personnel Placements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fast Force
3 branded search terms
- fast force
- fast force recruitment
- fastforce
Personnel Placements
5 branded search terms
- personnel placements
- personnel placements ashburton
- personnel placements jobs
- personnel placements timaru
- personnelplacements
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.