Personnel Placements vs XR Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Personnel Placements had more branded searches than XR Recruitment among ashburton recruitment agencies in New Zealand. Personnel Placements was estimated to have 230 branded searches compared to XR Recruitment’s 210, and held a 32.9% Share of Search versus XR Recruitment’s 30%.
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Which is more popular in search, Personnel Placements or XR Recruitment?
Compare Ashburton recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Personnel Placements, XR Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Personnel Placements | XR Recruitment | Agstaff | Fast Force |
|---|---|---|---|---|
| Oct 2025 | 36.4% | 18.2% | 37.7% | 7.8% |
| Nov 2025 | 39.1% | 19.5% | 33.3% | 8% |
| Dec 2025 | 30.9% | 38.2% | 25% | 5.9% |
| Jan 2026 | 34.6% | 21% | 35.8% | 8.6% |
| Feb 2026 | 42.7% | 14.7% | 32% | 10.7% |
| Mar 2026 | 42.7% | 16.5% | 32% | 8.7% |
| Apr 2026 | 33.7% | 26.5% | 28.6% | 11.2% |
| May 2026 | 35% | 21.3% | 33.8% | 10% |
| Jun 2026 | 36% | 23.6% | 32.6% | 7.9% |
| Jul 2026 | 38.8% | 24.7% | 28.2% | 8.2% |
| Aug 2026 | 32.9% | 30% | 22.9% | 14.3% |
| Sep 2026 | — | — | — | — |
How has the Personnel Placements and XR Recruitment comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: XR Recruitment took it in December 2025, Personnel Placements took it in January 2026.
- Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among ashburton recruitment agencies in New Zealand moved from 36.4% to 32.9%, and its estimated monthly branded searches moved from 280 to 230.
- Across the 11 months ending August 2026, XR Recruitment’s estimated Share of Search among ashburton recruitment agencies in New Zealand moved from 18.2% to 30%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for New Zealand ashburton recruitment agencies in August 2026?
2 changes
In August 2026, XR Recruitment overtook Agstaff to rank 2nd among ashburton recruitment agencies in New Zealand, at 30%.
In August 2026, Personnel Placements lost estimated Share of Search among ashburton recruitment agencies in New Zealand, from 38.8% to 32.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Personnel Placements’ and XR Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Personnel Placements
5 branded search terms
- personnel placements
- personnel placements ashburton
- personnel placements jobs
- personnel placements timaru
- personnelplacements
XR Recruitment
1 branded search term
- xr recruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.