Agstaff vs XR Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, XR Recruitment had more branded searches than Agstaff among ashburton recruitment agencies in New Zealand. XR Recruitment was estimated to have 210 branded searches compared to Agstaff’s 160, and held a 30% Share of Search versus Agstaff’s 22.9%.
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Which is more popular in search, Agstaff or XR Recruitment?
Compare Ashburton recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for XR Recruitment, Agstaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Personnel Placements | XR Recruitment | Agstaff | Fast Force |
|---|---|---|---|---|
| Oct 2025 | 36.4% | 18.2% | 37.7% | 7.8% |
| Nov 2025 | 39.1% | 19.5% | 33.3% | 8% |
| Dec 2025 | 30.9% | 38.2% | 25% | 5.9% |
| Jan 2026 | 34.6% | 21% | 35.8% | 8.6% |
| Feb 2026 | 42.7% | 14.7% | 32% | 10.7% |
| Mar 2026 | 42.7% | 16.5% | 32% | 8.7% |
| Apr 2026 | 33.7% | 26.5% | 28.6% | 11.2% |
| May 2026 | 35% | 21.3% | 33.8% | 10% |
| Jun 2026 | 36% | 23.6% | 32.6% | 7.9% |
| Jul 2026 | 38.8% | 24.7% | 28.2% | 8.2% |
| Aug 2026 | 32.9% | 30% | 22.9% | 14.3% |
| Sep 2026 | — | — | — | — |
How has the Agstaff and XR Recruitment comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: XR Recruitment took it in December 2025, Agstaff took it in January 2026, XR Recruitment took it in August 2026.
- Across the 11 months ending August 2026, Agstaff’s estimated Share of Search among ashburton recruitment agencies in New Zealand moved from 37.7% to 22.9%, and its estimated monthly branded searches moved from 290 to 160.
- Across the 11 months ending August 2026, XR Recruitment’s estimated Share of Search among ashburton recruitment agencies in New Zealand moved from 18.2% to 30%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for New Zealand ashburton recruitment agencies in August 2026?
2 changes
In August 2026, XR Recruitment overtook Agstaff to rank 2nd among ashburton recruitment agencies in New Zealand, at 30%.
In August 2026, Agstaff lost estimated Share of Search among ashburton recruitment agencies in New Zealand, from 28.2% to 22.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Agstaff’s and XR Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Agstaff
6 branded search terms
- agstaff
- agstaff ashburton
- agstaff jobs
- agstaff new zealand
- agstaff nz
- agstaff recruitment
XR Recruitment
1 branded search term
- xr recruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.