Brandwave

How popular isPendo?

In September 2026, people searched for Pendo by name about 140 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 9.5% of all New Zealand product analytics platform searches, placing Pendo fourth out of six platforms. When we asked both ChatGPT and Google AI Overviews about product analytics platforms, Pendo appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Pendo is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. PostHogShare of searches 49%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. HeapShare of searches 26.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. MixpanelShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PendoShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. ContentsquareShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top product analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pendo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pendo is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mixpanel1st
  2. PostHog2nd
  3. Amplitude3rd
  4. Heap4th
  5. Pendo5th
  6. Contentsquare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PostHog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixpanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pendo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which product analytics platforms compete with Pendo?

Pendo against product analytics platforms in New Zealand, by month

Share of searches by month for PostHog, Heap, Mixpanel, Pendo, Contentsquare. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogHeapMixpanelPendoContentsquareAmplitude
Oct 202530%36.9%16.3%13.1%2.5%1.3%
Nov 202522.5%27.7%34.1%12.1%2.9%0.58%
Dec 202528.3%34.8%23.2%10.1%2.9%0.72%
Jan 202636.1%29.3%19.5%10.5%3.8%0.75%
Feb 202635.5%35.5%12.7%10%5.5%0.91%
Mar 202641.8%34%7.8%12.1%3.5%0.71%
Apr 202634.2%34.2%12.3%12.3%6.1%0.88%
May 202635%43.1%8%8%5.1%0.73%
Jun 202649.4%27%9.6%9.6%3.9%0.56%
Jul 202649.7%26.9%9.7%9.7%3.4%0.69%
Aug 202651.8%28.1%7.9%7.9%3.6%0.72%
Sep 202649%26.5%9.5%9.5%4.8%0.68%

  1. 1.PostHog

    49%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Heap

    26.5%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Mixpanel

    9.5%

    Held 3rd. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

  4. 4.Pendo

    9.5%

    Held 4th. 140 estimated branded searches, +27.3% vs prior month. Share +1.6 points.

  5. 5.Contentsquare

    4.8%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +1.2 points.

  6. 6.Amplitude

    0.68%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Pendo and its closest rivals

Every comparison with Pendo

4 comparisons

How has branded search demand for Pendo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pendo in New Zealand fell from 210 to 140.
  • Across the 12 months ending September 2026, Pendo’s share of searches among product analytics platforms in New Zealand decreased from 13.1% to 9.5%.
  • Across the 12 months ending September 2026, Pendo’s share of searches among product analytics platforms in New Zealand peaked at 13.1% in October 2025 and was lowest at 7.9% in August 2026.

How did search popularity change for New Zealand product analytics platforms in September 2026?

6 changes

  1. In September 2026, Mixpanel gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.

  2. In September 2026, Pendo gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%.

  3. In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%.

  4. In September 2026, PostHog lost share of searches among product analytics platforms in New Zealand, from 51.8% to 49%.

  5. In September 2026, Heap lost share of searches among product analytics platforms in New Zealand, from 28.1% to 26.5%.

  6. Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Pendo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pendo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pendo

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How the Brand Demand Index is measured

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