Brandwave

How popular isOfficeMax NZ in search?

In August 2026, there were an estimated 49.6K branded searches for OfficeMax NZ in New Zealand which held steady over the last 11 months. OfficeMax NZ holds 14.8% estimated Share of Search among New Zealand office and stationery retailers and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Warehouse Stationery40.4%
  2. Whitcoulls26.8%
  3. Paper Plus17.9%
  4. OfficeMax NZ14.8%
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Which office and stationery retailers compete with OfficeMax NZ?

OfficeMax NZ against office and stationery retailers in New Zealand, by month

Share of Search by month for Warehouse Stationery, Whitcoulls, Paper Plus, OfficeMax NZ. The figures are in the table below the chart.

View monthly share of search table
MonthWarehouse StationeryWhitcoullsPaper PlusOfficeMax NZ
Oct 202538.7%27.8%19.3%14.2%
Nov 202539.3%29%19.8%11.8%
Dec 202530.9%36%25.4%7.6%
Jan 202638.2%20.9%19.9%21%
Feb 202642.6%23%18.7%15.7%
Mar 202639.6%25.5%20.4%14.5%
Apr 202641.9%27.1%18.4%12.6%
May 202640.4%27%17.8%14.8%
Jun 202641.3%26.1%17.4%15.2%
Jul 202642.3%26.7%18.3%12.7%
Aug 202640.4%26.8%17.9%14.8%
Sep 2026————

  1. 1.Warehouse Stationery

    40.4%

    held 1st · 135K estimated branded searches · 0% vs prior month · -1.9 points

  2. 2.Whitcoulls

    26.8%

    held 2nd · 89.6K estimated branded searches · +5.2% vs prior month · +0.1 points

  3. 3.Paper Plus

    17.9%

    held 3rd · 59.7K estimated branded searches · +2.5% vs prior month · -0.4 points

  4. 4.OfficeMax NZ

    14.8%

    held 4th · 49.6K estimated branded searches · +22.2% vs prior month · +2.1 points

Compare search popularity between OfficeMax NZ and its closest rivals

How has branded search demand for OfficeMax NZ changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OfficeMax NZ in New Zealand held steady, from 49.5K to 49.6K.
  • Across the 11 months ending August 2026, OfficeMax NZ’s estimated Share of Search among office and stationery retailers in New Zealand increased from 14.2% to 14.8%.
  • Across the 11 months ending August 2026, OfficeMax NZ’s estimated Share of Search among office and stationery retailers in New Zealand peaked at 21% in January 2026 and was lowest at 7.6% in December 2025.

How did search popularity change for New Zealand office and stationery retailers in August 2026?

  1. In August 2026, OfficeMax NZ gained estimated Share of Search among office and stationery retailers in New Zealand, from 12.7% to 14.8%.

  2. In August 2026, Warehouse Stationery lost estimated Share of Search among office and stationery retailers in New Zealand, from 42.3% to 40.4%.

  3. Estimated monthly branded searches for Paper Plus in New Zealand fell 11.6% over 11 measured months, from 67.5K to 59.7K in August 2026.

How is OfficeMax NZ measured?

Brandwave collects information about searches that people make online using OfficeMax NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • OfficeMax
  • officemax office supplies
  • officemax stationery

How the Brand Demand Index is measured

Who owns OfficeMax NZ?

OfficeMax NZ is owned by OFFICEMAX NEW ZEALAND LIMITED. Brandwave does not track any other brands owned by OFFICEMAX NEW ZEALAND LIMITED.

Do you work for OfficeMax NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.

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