How popular isOdie in search?
In August 2026, there were an estimated 10 branded searches for Odie in New Zealand which held steady over the last 11 months. Odie holds 5.3% estimated Share of Search among New Zealand customer success platforms and is ranked 5th of 5 competitors for search popularity.
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Which customer success platforms compete with Odie?
Share of Search by month for Vitally, Gainsight, ChurnZero, Planhat, Odie. The figures are in the table below the chart.
View monthly share of search table
| Month | Vitally | Gainsight | ChurnZero | Planhat | Odie |
|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 38.5% | 15.4% | 7.7% | 7.7% |
| Nov 2025 | 24% | 48% | 8% | 12% | 8% |
| Dec 2025 | 28.6% | 38.1% | 14.3% | 14.3% | 4.8% |
| Jan 2026 | 22.2% | 38.9% | 16.7% | 11.1% | 11.1% |
| Feb 2026 | 12.5% | 43.8% | 18.8% | 12.5% | 12.5% |
| Mar 2026 | 31.3% | 25% | 18.8% | 18.8% | 6.3% |
| Apr 2026 | 35.7% | 35.7% | 14.3% | 7.1% | 7.1% |
| May 2026 | 30.8% | 30.8% | 15.4% | 15.4% | 7.7% |
| Jun 2026 | 40% | 20% | 20% | 13.3% | 6.7% |
| Jul 2026 | 35.7% | 21.4% | 21.4% | 7.1% | 14.3% |
| Aug 2026 | 42.1% | 21.1% | 15.8% | 15.8% | 5.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 80 | +60% | +6.4 points | |
| 2, moved from 3rd to 2nd | 21.1% | 40 | +33.3% | -0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.8% | 30 | 0% | -5.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 15.8% | 30 | +200% | +8.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.3% | 10 | -50% | -9 pointsmoved from 4th to 5th |
1.
Vitally42.1%
held 1st · 80 estimated branded searches · +60% vs prior month · +6.4 points
21.1%
moved from 3rd to 2nd · 40 estimated branded searches · +33.3% vs prior month · -0.4 points
15.8%
moved from 2nd to 3rd · 30 estimated branded searches · 0% vs prior month · -5.6 points
4.
Planhat15.8%
moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +8.6 points
5.
Odie5.3%
moved from 4th to 5th · 10 estimated branded searches · -50% vs prior month · -9 points
Compare search popularity between Odie and its closest rivals
How has branded search demand for Odie changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Odie in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Odie’s estimated Share of Search among customer success platforms in New Zealand decreased from 7.7% to 5.3%.
- Across the 11 months ending August 2026, Odie’s estimated Share of Search among customer success platforms in New Zealand peaked at 14.3% in July 2026 and was lowest at 4.8% in December 2025.
- Across the 11 months ending August 2026, Odie fell from 4th to 5th among customer success platforms in New Zealand.
How did search popularity change for New Zealand customer success platforms in August 2026?
5 changes
In August 2026, Planhat overtook Odie to rank 4th among customer success platforms in New Zealand, at 15.8%.
In August 2026, Vitally gained estimated Share of Search among customer success platforms in New Zealand, from 35.7% to 42.1%.
In August 2026, Odie lost estimated Share of Search among customer success platforms in New Zealand, from 14.3% to 5.3%.
In August 2026, ChurnZero lost estimated Share of Search among customer success platforms in New Zealand, from 21.4% to 15.8%.
In August 2026, Gainsight rose from 3rd to 2nd among customer success platforms in New Zealand.
How is Odie measured?
Brandwave collects information about searches that people make online using Odie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- totango
- totango co
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Is Odie your brand?
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