Odie vs Vitally:Which is more popular by branded search in New Zealand?
In August 2026, Vitally had more branded searches than Odie among customer success platforms in New Zealand. Vitally was estimated to have 80 branded searches compared to Odie’s 10, and held a 42.1% Share of Search versus Odie’s 5.3%.
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Which is more popular in search, Odie or Vitally?
Compare customer success platforms New Zealand account teams can use to manage customer relationships. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vitally, Odie. The figures are in the table below the chart.
View monthly share of search table
| Month | Vitally | Gainsight | ChurnZero | Planhat | Odie |
|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 38.5% | 15.4% | 7.7% | 7.7% |
| Nov 2025 | 24% | 48% | 8% | 12% | 8% |
| Dec 2025 | 28.6% | 38.1% | 14.3% | 14.3% | 4.8% |
| Jan 2026 | 22.2% | 38.9% | 16.7% | 11.1% | 11.1% |
| Feb 2026 | 12.5% | 43.8% | 18.8% | 12.5% | 12.5% |
| Mar 2026 | 31.3% | 25% | 18.8% | 18.8% | 6.3% |
| Apr 2026 | 35.7% | 35.7% | 14.3% | 7.1% | 7.1% |
| May 2026 | 30.8% | 30.8% | 15.4% | 15.4% | 7.7% |
| Jun 2026 | 40% | 20% | 20% | 13.3% | 6.7% |
| Jul 2026 | 35.7% | 21.4% | 21.4% | 7.1% | 14.3% |
| Aug 2026 | 42.1% | 21.1% | 15.8% | 15.8% | 5.3% |
| Sep 2026 | — | — | — | — | — |
How has the Odie and Vitally comparison changed over the last 12 months?
3 findings
- Vitally was ahead of Odie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Odie’s estimated Share of Search among customer success platforms in New Zealand moved from 7.7% to 5.3%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Vitally’s estimated Share of Search among customer success platforms in New Zealand moved from 30.8% to 42.1%, and its estimated monthly branded searches moved from 40 to 80.
How did search popularity change for New Zealand customer success platforms in August 2026?
3 changes
In August 2026, Planhat overtook Odie to rank 4th among customer success platforms in New Zealand, at 15.8%.
In August 2026, Vitally gained estimated Share of Search among customer success platforms in New Zealand, from 35.7% to 42.1%.
In August 2026, Odie lost estimated Share of Search among customer success platforms in New Zealand, from 14.3% to 5.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Odie’s and Vitally’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.