Brandwave

How popular isOak & Ivy?

In October 2026, people searched for Oak & Ivy by name about 440 times in New Zealand, a 69.4% decrease from the previous year. These searches made up 12.8% of all New Zealand Blenheim and Marlborough restaurant searches, placing Oak & Ivy fourth out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Blenheim and Marlborough restaurants, Oak & Ivy appeared in two of the three answers and was the fourth most recommended of the seven.

Search and AI answers in October 2026

Oak & Ivy is the fourth most searched of 7 competitors and the fourth most recommended in the AI answers we collected.

  1. Harvest RestaurantShare of searches 29.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. RaupōShare of searches 20.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Gramado'sShare of searches 18.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Oak & IvyShare of searches 12.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Scotch Wine BarShare of searches 11.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Oak & Ivy was mentioned in two out of three: in two of the three ChatGPT answers. Oak & Ivy is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arbour1st
  2. Gramado's2nd
  3. Harvest Restaurant3rd
  4. Oak & Ivy4th
  5. Number 11 at Wairau River5th
  6. Raupō–
  7. Scotch Wine Bar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim and Marlborough restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Oak & Ivy compared with other New Zealand Blenheim and Marlborough restaurants?

Oak & Ivy against Blenheim and Marlborough restaurants in New Zealand, by month

Share of searches by month for Harvest Restaurant, Raupō, Gramado's, Oak & Ivy, Scotch Wine Bar, Arbour, Number 11 at Wairau River. The figures are in the table below the chart.

View monthly share of searches table
MonthHarvest RestaurantRaupōGramado'sOak & IvyScotch Wine BarArbourNumber 11 at Wairau River
Nov 202528.8%9.5%18.5%25.9%8.8%5.9%2.5%
Dec 202533.6%14.6%14.6%19.7%10.2%4.8%2.5%
Jan 202639.5%11.8%17.8%13.2%8.2%6.8%2.7%
Feb 202633.1%11.7%18.2%14.1%10.1%10.1%2.8%
Mar 202633.6%14.2%20.4%12%10.6%7.1%2.1%
Apr 202628.6%18.9%24%10.1%10.6%5.9%1.8%
May 202623.9%19.1%24.6%11.5%14.4%5.3%1.2%
Jun 202620.5%19.7%23.9%11.1%14%9.7%1.1%
Jul 202614.1%17%34.1%13%12%8%1.8%
Aug 202622.6%21.6%24.5%13.8%10%5.6%1.9%
Sep 202623.3%23.6%21.7%14.2%10.7%4.9%1.6%
Oct 202629.1%20.1%18.9%12.8%11.6%5.2%2.3%
  1. Moved from 2nd to 1st. 1K estimated branded searches, +38.9% vs prior month. Share +5.8 points.

  2. 2.Raupō

    20.1%

    Moved from 1st to 2nd. 690 estimated branded searches, -5.5% vs prior month. Share -3.6 points.

  3. 3.Gramado's

    18.9%

    Held 3rd. 650 estimated branded searches, -3% vs prior month. Share -2.8 points.

  4. 4.Oak & Ivy

    12.8%

    Held 4th. 440 estimated branded searches, 0% vs prior month. Share -1.4 points.

  5. Held 5th. 400 estimated branded searches, +21.2% vs prior month. Share +0.9 points.

  6. 6.Arbour

    5.2%

    Held 6th. 180 estimated branded searches, +20% vs prior month. Share +0.4 points.

  7. Held 7th. 80 estimated branded searches, +60% vs prior month. Share +0.7 points.

Compare popularity between Oak & Ivy and its closest rivals

Every comparison with Oak & Ivy

6 comparisons

How has branded search demand for Oak & Ivy changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Oak & Ivy in New Zealand fell from 1.4K to 440.
  • Across the 12 months ending October 2026, Oak & Ivy’s share of searches among Blenheim and Marlborough restaurants in New Zealand decreased from 25.9% to 12.8%.
  • Across the 12 months ending October 2026, Oak & Ivy’s share of searches among Blenheim and Marlborough restaurants in New Zealand peaked at 25.9% in November 2025 and was lowest at 10.1% in April 2026.
  • Across the 12 months ending October 2026, Oak & Ivy fell from 2nd to 4th among Blenheim and Marlborough restaurants in New Zealand.

How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026?

6 changes
  1. In October 2026, Harvest Restaurant overtook Raupō to become the leader among Blenheim and Marlborough restaurants in New Zealand, with 29.1% of the searches.

  2. In October 2026, Scotch Wine Bar gained share of searches among Blenheim and Marlborough restaurants in New Zealand, from 10.7% to 11.6%.

  3. In October 2026, Number 11 at Wairau River gained share of searches among Blenheim and Marlborough restaurants in New Zealand, from 1.6% to 2.3%.

  4. In October 2026, Raupō lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 23.6% to 20.1%.

  5. In October 2026, Gramado's lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 21.7% to 18.9%.

  6. In October 2026, Oak & Ivy lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 14.2% to 12.8%.

How are Oak & Ivy’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oak & Ivy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oak & ivy blenheim
  • oak and ivy blenheim

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How the Brand Demand Index is measured

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