How popular isRaupō?
In October 2026, people searched for Raupō by name about 690 times in New Zealand, a 30.2% increase from the previous year. These searches made up 20.1% of all New Zealand Blenheim and Marlborough restaurant searches, placing Raupō second out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Blenheim and Marlborough restaurants, Raupō did not appear in any of the answers.
Raupō is the second most searched of 7 competitors and not named in the AI answers we collected.
Harvest RestaurantShare of searches 29.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
RaupōShare of searches 20.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Gramado'sShare of searches 18.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Oak & IvyShare of searches 12.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Scotch Wine BarShare of searches 11.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Raupō did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Harvest Restaurant3 of 3Named in 3 of 3 ChatGPT answers
- Gramado's3 of 3Named in 3 of 3 ChatGPT answers
Arbour3 of 3Named in 3 of 3 ChatGPT answers- Oak & Ivy2 of 3Named in 2 of 3 ChatGPT answers
Number 11 at Wairau River2 of 3Named in 2 of 3 ChatGPT answers- Raupō0 of 3Named in 0 of 3 ChatGPT answers
- Scotch Wine Bar0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Blenheim and Marlborough restaurants
3 answers
Asked ChatGPT
“Which and Marlborough restaurant should I go to in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best and Marlborough restaurants in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?”
Searched Google, AI Overview
“blenheim restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim dinner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
How often do people search for Raupō compared with other New Zealand Blenheim and Marlborough restaurants?
Share of searches by month for Harvest Restaurant, Raupō, Gramado's, Oak & Ivy, Scotch Wine Bar, Arbour, Number 11 at Wairau River. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvest Restaurant | Raupō | Gramado's | Oak & Ivy | Scotch Wine Bar | Arbour | Number 11 at Wairau River |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.8% | 9.5% | 18.5% | 25.9% | 8.8% | 5.9% | 2.5% |
| Dec 2025 | 33.6% | 14.6% | 14.6% | 19.7% | 10.2% | 4.8% | 2.5% |
| Jan 2026 | 39.5% | 11.8% | 17.8% | 13.2% | 8.2% | 6.8% | 2.7% |
| Feb 2026 | 33.1% | 11.7% | 18.2% | 14.1% | 10.1% | 10.1% | 2.8% |
| Mar 2026 | 33.6% | 14.2% | 20.4% | 12% | 10.6% | 7.1% | 2.1% |
| Apr 2026 | 28.6% | 18.9% | 24% | 10.1% | 10.6% | 5.9% | 1.8% |
| May 2026 | 23.9% | 19.1% | 24.6% | 11.5% | 14.4% | 5.3% | 1.2% |
| Jun 2026 | 20.5% | 19.7% | 23.9% | 11.1% | 14% | 9.7% | 1.1% |
| Jul 2026 | 14.1% | 17% | 34.1% | 13% | 12% | 8% | 1.8% |
| Aug 2026 | 22.6% | 21.6% | 24.5% | 13.8% | 10% | 5.6% | 1.9% |
| Sep 2026 | 23.3% | 23.6% | 21.7% | 14.2% | 10.7% | 4.9% | 1.6% |
| Oct 2026 | 29.1% | 20.1% | 18.9% | 12.8% | 11.6% | 5.2% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 29.1% | 1K | +38.9% | +5.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 20.1% | 690 | -5.5% | -3.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.9% | 650 | -3% | -2.8 points | |
| 4, held 4th | 12.8% | 440 | 0% | -1.4 points | |
| 5, held 5th | 11.6% | 400 | +21.2% | +0.9 points | |
| 6, held 6th | 5.2% | 180 | +20% | +0.4 points | |
| 7, held 7th | Number 11 at Wairau RiverWairau River Wines | 2.3% | 80 | +60% | +0.7 points |
29.1%
Moved from 2nd to 1st. 1K estimated branded searches, +38.9% vs prior month. Share +5.8 points.
2.
Raupō20.1%
Moved from 1st to 2nd. 690 estimated branded searches, -5.5% vs prior month. Share -3.6 points.
18.9%
Held 3rd. 650 estimated branded searches, -3% vs prior month. Share -2.8 points.
12.8%
Held 4th. 440 estimated branded searches, 0% vs prior month. Share -1.4 points.
11.6%
Held 5th. 400 estimated branded searches, +21.2% vs prior month. Share +0.9 points.
6.
Arbour5.2%
Held 6th. 180 estimated branded searches, +20% vs prior month. Share +0.4 points.
Held 7th. 80 estimated branded searches, +60% vs prior month. Share +0.7 points.
Compare popularity between Raupō and its closest rivals
Every comparison with Raupō
6 comparisons
How has branded search demand for Raupō changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Raupō in New Zealand rose from 530 to 690.
- Across the 12 months ending October 2026, Raupō’s share of searches among Blenheim and Marlborough restaurants in New Zealand increased from 9.5% to 20.1%.
- Across the 12 months ending October 2026, Raupō’s share of searches among Blenheim and Marlborough restaurants in New Zealand peaked at 23.6% in September 2026 and was lowest at 9.5% in November 2025.
- Across the 12 months ending October 2026, Raupō rose from 4th to 2nd among Blenheim and Marlborough restaurants in New Zealand.
How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026?
6 changes
In October 2026, Harvest Restaurant overtook Raupō to become the leader among Blenheim and Marlborough restaurants in New Zealand, with 29.1% of the searches.
In October 2026, Scotch Wine Bar gained share of searches among Blenheim and Marlborough restaurants in New Zealand, from 10.7% to 11.6%.
In October 2026, Number 11 at Wairau River gained share of searches among Blenheim and Marlborough restaurants in New Zealand, from 1.6% to 2.3%.
In October 2026, Raupō lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 23.6% to 20.1%.
In October 2026, Gramado's lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 21.7% to 18.9%.
In October 2026, Oak & Ivy lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 14.2% to 12.8%.
How are Raupō’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Raupō’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- raupo blenheim
- raupo cafe blenheim
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