Gramado's vs Raupō:Which is more popular by branded search in New Zealand?
In August 2026, Gramado's had more branded searches than Raupō among blenheim and marlborough restaurants in New Zealand. Gramado's was estimated to have 780 branded searches compared to Raupō’s 690, and held a 34.1% Share of Search versus Raupō’s 30.1%.
Follow Gramado's vs Raupō and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gramado's or Raupō?
Compare restaurants in Blenheim and Marlborough, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gramado's, Raupō. The figures are in the table below the chart.
View monthly share of search table
| Month | Gramado's | Raupō | Scotch Wine Bar | Arbour |
|---|---|---|---|---|
| Oct 2025 | 40.8% | 18% | 25.5% | 15.7% |
| Nov 2025 | 36% | 18.5% | 33.9% | 11.5% |
| Dec 2025 | 26.9% | 26.9% | 37.5% | 8.8% |
| Jan 2026 | 33.9% | 22.5% | 30.7% | 12.9% |
| Feb 2026 | 30.3% | 19.5% | 33.3% | 16.8% |
| Mar 2026 | 32.5% | 22.6% | 33.6% | 11.3% |
| Apr 2026 | 34.3% | 27% | 30.2% | 8.5% |
| May 2026 | 31.8% | 24.7% | 36.7% | 6.8% |
| Jun 2026 | 29.6% | 24.3% | 34.2% | 12% |
| Jul 2026 | 41.2% | 20.6% | 28.5% | 9.6% |
| Aug 2026 | 34.1% | 30.1% | 27.9% | 7.9% |
| Sep 2026 | — | — | — | — |
How has the Gramado's and Raupō comparison changed over the last 12 months?
3 findings
- Gramado's was ahead of Raupō in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gramado's’ estimated Share of Search among blenheim and marlborough restaurants in New Zealand moved from 40.8% to 34.1%, and its estimated monthly branded searches moved from 1K to 780.
- Across the 11 months ending August 2026, Raupō’s estimated Share of Search among blenheim and marlborough restaurants in New Zealand moved from 18% to 30.1%, and its estimated monthly branded searches moved from 460 to 690.
How did search popularity change for New Zealand blenheim and marlborough restaurants in August 2026?
2 changes
In August 2026, Raupō overtook Scotch Wine Bar to rank 2nd among blenheim and marlborough restaurants in New Zealand, at 30.1%.
In August 2026, Gramado's lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 41.2% to 34.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Gramado's’ and Raupō’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.