How popular isRaupō in search?
In August 2026, there were an estimated 690 branded searches for Raupō in New Zealand which is up 50% over the last 11 months. Raupō holds 30.1% estimated Share of Search among New Zealand blenheim and marlborough restaurants and is ranked 2nd of 4 competitors for search popularity.
Gramado's34.1%
Raupō30.1%
Scotch Wine Bar27.9%
Arbour7.9%
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Which blenheim and marlborough restaurants compete with Raupō?
Share of Search by month for Gramado's, Raupō, Scotch Wine Bar, Arbour. The figures are in the table below the chart.
View monthly share of search table
| Month | Gramado's | Raupō | Scotch Wine Bar | Arbour |
|---|---|---|---|---|
| Oct 2025 | 40.8% | 18% | 25.5% | 15.7% |
| Nov 2025 | 36% | 18.5% | 33.9% | 11.5% |
| Dec 2025 | 26.9% | 26.9% | 37.5% | 8.8% |
| Jan 2026 | 33.9% | 22.5% | 30.7% | 12.9% |
| Feb 2026 | 30.3% | 19.5% | 33.3% | 16.8% |
| Mar 2026 | 32.5% | 22.6% | 33.6% | 11.3% |
| Apr 2026 | 34.3% | 27% | 30.2% | 8.5% |
| May 2026 | 31.8% | 24.7% | 36.7% | 6.8% |
| Jun 2026 | 29.6% | 24.3% | 34.2% | 12% |
| Jul 2026 | 41.2% | 20.6% | 28.5% | 9.6% |
| Aug 2026 | 34.1% | 30.1% | 27.9% | 7.9% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 780 | -17% | -7.2 points | |
| 2, moved from 3rd to 2nd | 30.1% | 690 | +46.8% | +9.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 27.9% | 640 | -1.5% | -0.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.9% | 180 | -18.2% | -1.8 points |
34.1%
held 1st · 780 estimated branded searches · -17% vs prior month · -7.2 points
2.
Raupō30.1%
moved from 3rd to 2nd · 690 estimated branded searches · +46.8% vs prior month · +9.5 points
27.9%
moved from 2nd to 3rd · 640 estimated branded searches · -1.5% vs prior month · -0.6 points
4.
Arbour7.9%
held 4th · 180 estimated branded searches · -18.2% vs prior month · -1.8 points
Compare search popularity between Raupō and its closest rivals
How has branded search demand for Raupō changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Raupō in New Zealand rose from 460 to 690.
- Across the 11 months ending August 2026, Raupō’s estimated Share of Search among blenheim and marlborough restaurants in New Zealand increased from 18% to 30.1%.
- Across the 11 months ending August 2026, Raupō rose from 3rd to 2nd among blenheim and marlborough restaurants in New Zealand.
How did search popularity change for New Zealand blenheim and marlborough restaurants in August 2026?
4 changes
In August 2026, Raupō overtook Scotch Wine Bar to rank 2nd among blenheim and marlborough restaurants in New Zealand, at 30.1%.
In August 2026, Gramado's lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 41.2% to 34.1%.
In August 2026, Arbour lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 9.6% to 7.9%.
In August 2026, Scotch Wine Bar lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 28.5% to 27.9%.
How is Raupō measured?
Brandwave collects information about searches that people make online using Raupō’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- raupo blenheim
- raupo cafe blenheim
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Is Raupō your brand?
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