Brandwave

Number 11 at Wairau River vs Raupō:Which is more popular in New Zealand?

In October 2026, Raupō had more branded searches than Number 11 at Wairau River among Blenheim and Marlborough restaurants in New Zealand. Raupō had about 690 branded searches, while Number 11 at Wairau River had 80. Raupō made up 20.1% of all Blenheim and Marlborough restaurant searches we track, and Number 11 at Wairau River accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Blenheim and Marlborough restaurants, Number 11 at Wairau River appeared in two of the three answers and Raupō in none.

Among Blenheim and Marlborough restaurants in New Zealand in October 2026

Who do people search for more?

Raupō, about 9 searches for every 1 for Number 11 at Wairau River

Raupō 690 searchesNumber 11 at Wairau River 80 searches

Who does AI mention more?

Number 11 at Wairau River, mentioned in 2 of 3 answers, Raupō in 0

Number 11 at Wairau River in 2 of 3Raupō in 0 of 3

Who does AI recommend more?

Number 11 at Wairau River, the only one of the two named

Number 11 at Wairau River first in 2Raupō never named

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Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Number 11 at Wairau River was mentioned in two out of three: in two of the three ChatGPT answers. Raupō did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arbour1st
  2. Gramado's2nd
  3. Harvest Restaurant3rd
  4. Oak & Ivy4th
  5. Number 11 at Wairau River5th
  6. Raupō–
  7. Scotch Wine Bar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Blenheim and Marlborough restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Number 11 at Wairau River or Raupō more popular in search?

This chart shows how often people search Google for Number 11 at Wairau River and Raupō by name. Each line represents a brand's share of searches for all seven Blenheim and Marlborough restaurants we track, month by month, from searches in New Zealand.

Number 11 at Wairau River and Raupō among Blenheim and Marlborough restaurants in New Zealand, by month

Share of searches by month for Raupō, Number 11 at Wairau River. The figures are in the table below the chart.

View monthly share of searches table
MonthHarvest RestaurantRaupōGramado'sOak & IvyScotch Wine BarArbourNumber 11 at Wairau River
Nov 202528.8%9.5%18.5%25.9%8.8%5.9%2.5%
Dec 202533.6%14.6%14.6%19.7%10.2%4.8%2.5%
Jan 202639.5%11.8%17.8%13.2%8.2%6.8%2.7%
Feb 202633.1%11.7%18.2%14.1%10.1%10.1%2.8%
Mar 202633.6%14.2%20.4%12%10.6%7.1%2.1%
Apr 202628.6%18.9%24%10.1%10.6%5.9%1.8%
May 202623.9%19.1%24.6%11.5%14.4%5.3%1.2%
Jun 202620.5%19.7%23.9%11.1%14%9.7%1.1%
Jul 202614.1%17%34.1%13%12%8%1.8%
Aug 202622.6%21.6%24.5%13.8%10%5.6%1.9%
Sep 202623.3%23.6%21.7%14.2%10.7%4.9%1.6%
Oct 202629.1%20.1%18.9%12.8%11.6%5.2%2.3%

How has branded search for Number 11 at Wairau River and Raupō changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026?

3 changes
  1. In October 2026, Harvest Restaurant overtook Raupō to become the leader among Blenheim and Marlborough restaurants in New Zealand, with 29.1% of the searches.

  2. In October 2026, Number 11 at Wairau River gained share of searches among Blenheim and Marlborough restaurants in New Zealand, from 1.6% to 2.3%.

  3. In October 2026, Raupō lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 23.6% to 20.1%.

How are Number 11 at Wairau River’s and Raupō’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Number 11 at Wairau River’s and Raupō’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Number 11 at Wairau River

2 branded search terms

  • number 11 wairau river
  • wairau river restaurant

Raupō

2 branded search terms

  • raupo blenheim
  • raupo cafe blenheim

How the Brand Demand Index is measured

Other head-to-heads among Blenheim and Marlborough restaurants

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