Gramado's vs Raupō:Which is more popular in New Zealand?
In October 2026, Raupō had more branded searches than Gramado's among Blenheim and Marlborough restaurants in New Zealand. Raupō had about 690 branded searches, while Gramado's had 650. Raupō made up 20.1% of all Blenheim and Marlborough restaurant searches we track, and Gramado's accounted for 18.9%. When we asked ChatGPT and Google AI Overviews about Blenheim and Marlborough restaurants, Gramado's appeared in all three answers and Raupō in none.
Who do people search for more?
Raupō, about 6% more searches than Gramado's
Who does AI mention more?
Gramado's, mentioned in every answer we collected
Who does AI recommend more?
Gramado's, the only one of the two named
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Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gramado's appeared in all three answers. Raupō did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Harvest Restaurant3 of 3Named in 3 of 3 ChatGPT answers- Gramado's3 of 3Named in 3 of 3 ChatGPT answers
Arbour3 of 3Named in 3 of 3 ChatGPT answers
Oak & Ivy2 of 3Named in 2 of 3 ChatGPT answers
Number 11 at Wairau River2 of 3Named in 2 of 3 ChatGPT answers- Raupō0 of 3Named in 0 of 3 ChatGPT answers
Scotch Wine Bar0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Blenheim and Marlborough restaurants
3 answers
Asked ChatGPT
“Which and Marlborough restaurant should I go to in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best and Marlborough restaurants in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?”
Searched Google, AI Overview
“blenheim restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim dinner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Gramado's or Raupō more popular in search?
This chart shows how often people search Google for Gramado's and Raupō by name. Each line represents a brand's share of searches for all seven Blenheim and Marlborough restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Raupō, Gramado's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvest Restaurant | Raupō | Gramado's | Oak & Ivy | Scotch Wine Bar | Arbour | Number 11 at Wairau River |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.8% | 9.5% | 18.5% | 25.9% | 8.8% | 5.9% | 2.5% |
| Dec 2025 | 33.6% | 14.6% | 14.6% | 19.7% | 10.2% | 4.8% | 2.5% |
| Jan 2026 | 39.5% | 11.8% | 17.8% | 13.2% | 8.2% | 6.8% | 2.7% |
| Feb 2026 | 33.1% | 11.7% | 18.2% | 14.1% | 10.1% | 10.1% | 2.8% |
| Mar 2026 | 33.6% | 14.2% | 20.4% | 12% | 10.6% | 7.1% | 2.1% |
| Apr 2026 | 28.6% | 18.9% | 24% | 10.1% | 10.6% | 5.9% | 1.8% |
| May 2026 | 23.9% | 19.1% | 24.6% | 11.5% | 14.4% | 5.3% | 1.2% |
| Jun 2026 | 20.5% | 19.7% | 23.9% | 11.1% | 14% | 9.7% | 1.1% |
| Jul 2026 | 14.1% | 17% | 34.1% | 13% | 12% | 8% | 1.8% |
| Aug 2026 | 22.6% | 21.6% | 24.5% | 13.8% | 10% | 5.6% | 1.9% |
| Sep 2026 | 23.3% | 23.6% | 21.7% | 14.2% | 10.7% | 4.9% | 1.6% |
| Oct 2026 | 29.1% | 20.1% | 18.9% | 12.8% | 11.6% | 5.2% | 2.3% |
How has branded search for Gramado's and Raupō changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Raupō took it in September 2026.
- Across the 12 months ending October 2026, Gramado's’ share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 18.5% to 18.9%, and its estimated monthly branded searches moved from 1K to 650.
- Across the 12 months ending October 2026, Raupō’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 9.5% to 20.1%, and its estimated monthly branded searches moved from 530 to 690.
How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026?
3 changes
In October 2026, Harvest Restaurant overtook Raupō to become the leader among Blenheim and Marlborough restaurants in New Zealand, with 29.1% of the searches.
In October 2026, Raupō lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 23.6% to 20.1%.
In October 2026, Gramado's lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 21.7% to 18.9%.
How are Gramado's’ and Raupō’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Gramado's’ and Raupō’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Blenheim and Marlborough restaurants
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