Gramado's vs Oak & Ivy:Which is more popular in New Zealand?
In October 2026, Gramado's had more branded searches than Oak & Ivy among Blenheim and Marlborough restaurants in New Zealand. Gramado's had about 650 branded searches, while Oak & Ivy had 440. Gramado's made up 18.9% of all Blenheim and Marlborough restaurant searches we track, and Oak & Ivy accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about Blenheim and Marlborough restaurants, Gramado's appeared in all three answers and Oak & Ivy in two. Gramado's was mentioned before Oak & Ivy in every answer.
Who do people search for more?
Gramado's, about 48% more searches than Oak & Ivy
Who does AI mention more?
Gramado's, mentioned in every answer we collected
Who does AI recommend more?
Gramado's, named ahead of Oak & Ivy in every answer
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Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gramado's appeared in all three answers. Oak & Ivy was mentioned in two out of three: in two of the three ChatGPT answers. Gramado's was listed before Oak & Ivy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Harvest Restaurant3 of 3Named in 3 of 3 ChatGPT answers- Gramado's3 of 3Named in 3 of 3 ChatGPT answers
Arbour3 of 3Named in 3 of 3 ChatGPT answers
Oak & Ivy2 of 3Named in 2 of 3 ChatGPT answers
Number 11 at Wairau River2 of 3Named in 2 of 3 ChatGPT answers
Raupō0 of 3Named in 0 of 3 ChatGPT answers
Scotch Wine Bar0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Blenheim and Marlborough restaurants
3 answers
Asked ChatGPT
“Which and Marlborough restaurant should I go to in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best and Marlborough restaurants in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?”
Searched Google, AI Overview
“blenheim restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim dinner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Gramado's or Oak & Ivy more popular in search?
This chart shows how often people search Google for Gramado's and Oak & Ivy by name. Each line represents a brand's share of searches for all seven Blenheim and Marlborough restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Gramado's, Oak & Ivy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvest Restaurant | Raupō | Gramado's | Oak & Ivy | Scotch Wine Bar | Arbour | Number 11 at Wairau River |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.8% | 9.5% | 18.5% | 25.9% | 8.8% | 5.9% | 2.5% |
| Dec 2025 | 33.6% | 14.6% | 14.6% | 19.7% | 10.2% | 4.8% | 2.5% |
| Jan 2026 | 39.5% | 11.8% | 17.8% | 13.2% | 8.2% | 6.8% | 2.7% |
| Feb 2026 | 33.1% | 11.7% | 18.2% | 14.1% | 10.1% | 10.1% | 2.8% |
| Mar 2026 | 33.6% | 14.2% | 20.4% | 12% | 10.6% | 7.1% | 2.1% |
| Apr 2026 | 28.6% | 18.9% | 24% | 10.1% | 10.6% | 5.9% | 1.8% |
| May 2026 | 23.9% | 19.1% | 24.6% | 11.5% | 14.4% | 5.3% | 1.2% |
| Jun 2026 | 20.5% | 19.7% | 23.9% | 11.1% | 14% | 9.7% | 1.1% |
| Jul 2026 | 14.1% | 17% | 34.1% | 13% | 12% | 8% | 1.8% |
| Aug 2026 | 22.6% | 21.6% | 24.5% | 13.8% | 10% | 5.6% | 1.9% |
| Sep 2026 | 23.3% | 23.6% | 21.7% | 14.2% | 10.7% | 4.9% | 1.6% |
| Oct 2026 | 29.1% | 20.1% | 18.9% | 12.8% | 11.6% | 5.2% | 2.3% |
How has branded search for Gramado's and Oak & Ivy changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Gramado's took it in January 2026.
- Across the 12 months ending October 2026, Gramado's’ share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 18.5% to 18.9%, and its estimated monthly branded searches moved from 1K to 650.
- Across the 12 months ending October 2026, Oak & Ivy’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 25.9% to 12.8%, and its estimated monthly branded searches moved from 1.4K to 440.
How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026?
2 changes
In October 2026, Gramado's lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 21.7% to 18.9%.
In October 2026, Oak & Ivy lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 14.2% to 12.8%.
How are Gramado's’ and Oak & Ivy’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Gramado's’ and Oak & Ivy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Blenheim and Marlborough restaurants
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