Arbour vs Oak & Ivy:Which is more popular in New Zealand?
In October 2026, Oak & Ivy had more branded searches than Arbour among Blenheim and Marlborough restaurants in New Zealand. Oak & Ivy had about 440 branded searches, while Arbour had 180. Oak & Ivy made up 12.8% of all Blenheim and Marlborough restaurant searches we track, and Arbour accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about Blenheim and Marlborough restaurants, Arbour appeared in all three answers and Oak & Ivy in two. Arbour was mentioned before Oak & Ivy in every answer.
Who do people search for more?
Oak & Ivy, about 2 searches for every 1 for Arbour
Who does AI mention more?
Arbour, mentioned in every answer we collected
Who does AI recommend more?
Arbour, named ahead of Oak & Ivy in every answer
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Top Blenheim and Marlborough restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Arbour appeared in all three answers. Oak & Ivy was mentioned in two out of three: in two of the three ChatGPT answers. Arbour was listed before Oak & Ivy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Harvest Restaurant3 of 3Named in 3 of 3 ChatGPT answers
Gramado's3 of 3Named in 3 of 3 ChatGPT answers- Arbour3 of 3Named in 3 of 3 ChatGPT answers
- Oak & Ivy2 of 3Named in 2 of 3 ChatGPT answers
Number 11 at Wairau River2 of 3Named in 2 of 3 ChatGPT answers
Raupō0 of 3Named in 0 of 3 ChatGPT answers
Scotch Wine Bar0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Blenheim and Marlborough restaurants
3 answers
Asked ChatGPT
“Which and Marlborough restaurant should I go to in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best and Marlborough restaurants in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best and Marlborough restaurant in Blenheim, New Zealand for a nice meal?”
Searched Google, AI Overview
“blenheim restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim dinner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Arbour or Oak & Ivy more popular in search?
This chart shows how often people search Google for Arbour and Oak & Ivy by name. Each line represents a brand's share of searches for all seven Blenheim and Marlborough restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Oak & Ivy, Arbour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvest Restaurant | Raupō | Gramado's | Oak & Ivy | Scotch Wine Bar | Arbour | Number 11 at Wairau River |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.8% | 9.5% | 18.5% | 25.9% | 8.8% | 5.9% | 2.5% |
| Dec 2025 | 33.6% | 14.6% | 14.6% | 19.7% | 10.2% | 4.8% | 2.5% |
| Jan 2026 | 39.5% | 11.8% | 17.8% | 13.2% | 8.2% | 6.8% | 2.7% |
| Feb 2026 | 33.1% | 11.7% | 18.2% | 14.1% | 10.1% | 10.1% | 2.8% |
| Mar 2026 | 33.6% | 14.2% | 20.4% | 12% | 10.6% | 7.1% | 2.1% |
| Apr 2026 | 28.6% | 18.9% | 24% | 10.1% | 10.6% | 5.9% | 1.8% |
| May 2026 | 23.9% | 19.1% | 24.6% | 11.5% | 14.4% | 5.3% | 1.2% |
| Jun 2026 | 20.5% | 19.7% | 23.9% | 11.1% | 14% | 9.7% | 1.1% |
| Jul 2026 | 14.1% | 17% | 34.1% | 13% | 12% | 8% | 1.8% |
| Aug 2026 | 22.6% | 21.6% | 24.5% | 13.8% | 10% | 5.6% | 1.9% |
| Sep 2026 | 23.3% | 23.6% | 21.7% | 14.2% | 10.7% | 4.9% | 1.6% |
| Oct 2026 | 29.1% | 20.1% | 18.9% | 12.8% | 11.6% | 5.2% | 2.3% |
How has branded search for Arbour and Oak & Ivy changed in New Zealand over the last 12 months?
3 findings
- Oak & Ivy was ahead of Arbour in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Arbour’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 5.9% to 5.2%, and its estimated monthly branded searches moved from 330 to 180.
- Across the 12 months ending October 2026, Oak & Ivy’s share of searches among Blenheim and Marlborough restaurants in New Zealand moved from 25.9% to 12.8%, and its estimated monthly branded searches moved from 1.4K to 440.
How did search popularity change for New Zealand Blenheim and Marlborough restaurants in October 2026?
2 changes
In October 2026, Oak & Ivy lost share of searches among Blenheim and Marlborough restaurants in New Zealand, from 14.2% to 12.8%.
Estimated monthly branded searches for Arbour in New Zealand fell 45.5% over 12 measured months, from 330 to 180 in October 2026.
How are Arbour’s and Oak & Ivy’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Arbour’s and Oak & Ivy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Blenheim and Marlborough restaurants
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