Brandwave

How popular isMUK Hair?

In September 2026, people searched for MUK Hair by name about 70 times in New Zealand, a 36.4% decrease from the previous year. These searches made up 0.38% of all New Zealand curling wand brand searches, placing MUK Hair fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about curling wand brands, MUK Hair appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

MUK Hair is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. ghdShare of searches 90.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BaBylissShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. GHDShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RemingtonShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. MUK HairShare of searches 0.38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
MUK Hair website (opens in a new tab)

Follow MUK Hair and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top curling wand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MUK Hair was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MUK Hair is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. Remington2nd
  3. MUK Hair3rd
  4. BaByliss4th
  5. GHD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MUK Hair2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GHD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curling wand brands

5 answers

  • Asked ChatGPT

    “Which curling wand brand should I buy in New Zealand?”

    1. 1ghd
    2. 2Remington
    3. 3MUK Hair
    4. 4BaByliss

  • Asked ChatGPT

    “What are the best curling wand brands in New Zealand?”

    1. 1ghd
    2. 2MUK Hair
    3. 3Remington

  • Asked ChatGPT

    “What's the best curling wand brand in New Zealand for curly hair?”

    1. 1ghd
    2. 2BaByliss

  • Searched Google, AI Overview

    “hair curler nz”

    1. 1Remington
    2. 2ghd

  • Searched Google, AI Overview

    “best curling wand”

    1. 1ghd

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which curling wand brands compete with MUK Hair?

MUK Hair against curling wand brands in New Zealand, by month

Share of searches by month for ghd, BaByliss, MUK Hair. The figures are in the table below the chart.

View monthly share of searches table
MonthghdBaBylissGHDRemingtonMUK Hair
Oct 202589.4%7.2%1.8%0.97%0.63%
Nov 202592.6%4.7%1.5%0.82%0.27%
Dec 202590.5%6.4%1.9%1%0.19%
Jan 202688.6%8.6%1.7%0.87%0.32%
Feb 202689.3%7.9%1.6%1%0.3%
Mar 202690.3%7%1.3%1.1%0.32%
Apr 202690.8%7%1.3%0.7%0.13%
May 202690.2%7.1%1.6%0.88%0.19%
Jun 202689.4%8.2%1.3%1%0.18%
Jul 202690.3%6.7%1.6%1%0.42%
Aug 202689.6%7.4%1.5%1.2%0.29%
Sep 202690.9%6.1%1.4%1.2%0.38%

  1. 1.ghd

    90.9%

    Held 1st. 16.6K estimated branded searches, +7.5% vs prior month. Share +1.4 points.

  2. 2.BaByliss

    6.1%

    Held 2nd. 1.1K estimated branded searches, -12.6% vs prior month. Share -1.3 points.

  3. 3.GHD

    1.4%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Remington

    1.2%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.MUK Hair

    0.38%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.

Compare popularity between MUK Hair and its closest rivals

Every comparison with MUK Hair

4 comparisons

How has branded search demand for MUK Hair changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MUK Hair in New Zealand fell from 110 to 70.
  • Across the 12 months ending September 2026, MUK Hair’s share of searches among curling wand brands in New Zealand held steady, from 0.63% to 0.38%.

How did search popularity change for New Zealand curling wand brands in September 2026?

5 changes

  1. In September 2026, ghd gained share of searches among curling wand brands in New Zealand, from 89.6% to 90.9%.

  2. In September 2026, BaByliss lost share of searches among curling wand brands in New Zealand, from 7.4% to 6.1%.

  3. Estimated monthly branded searches for Remington in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  4. Estimated monthly branded searches for MUK Hair in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for GHD in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are MUK Hair’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MUK Hair’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • muk hair

Do you work for MUK Hair? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is MUK Hair your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free