Brandwave

How popular isMobil 1 in search?

In August 2026, there were an estimated 1K branded searches for Mobil 1 in New Zealand which is up 56.3% over the last 11 months. Mobil 1 holds 7.1% estimated Share of Search among New Zealand motor oil brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Penrite43%
  2. Castrol33.7%
  3. Valvoline10.2%
  4. Mobil 17.1%
  5. Nulon5%
  6. Shell Helix1.1%
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Which motor oil brands compete with Mobil 1?

Mobil 1 against motor oil brands in New Zealand, by month

Share of Search by month for Penrite, Castrol, Valvoline, Mobil 1, Nulon. The figures are in the table below the chart.

View monthly share of search table
MonthPenriteCastrolValvolineMobil 1NulonShell Helix
Oct 202547.1%31.1%10.3%4.9%5.8%0.77%
Nov 202541.2%34.9%11.7%5.8%5.3%1.1%
Dec 202543.7%34.3%11.2%5.1%4.5%1.2%
Jan 202642.5%34.2%11.5%4.9%5.4%1.5%
Feb 202640.6%33.1%12.7%7.9%4.5%1.1%
Mar 202637.5%34.5%12.3%11%3.5%1.2%
Apr 202644.8%29.8%11.6%9.8%3.2%0.96%
May 202637.1%30.9%10.7%16.2%4.2%0.94%
Jun 202635.1%32.4%10.6%17.5%3.3%0.98%
Jul 202639.6%32.3%10.7%11.2%5.2%0.98%
Aug 202643%33.7%10.2%7.1%5%1.1%
Sep 2026——————

  1. 1.Penrite

    43%

    held 1st · 6.1K estimated branded searches · +7.2% vs prior month · +3.4 points

  2. 2.Castrol

    33.7%

    held 2nd · 4.8K estimated branded searches · +3.2% vs prior month · +1.4 points

  3. 3.Valvoline

    10.2%

    moved from 4th to 3rd · 1.4K estimated branded searches · -5.9% vs prior month · -0.5 points

  4. 4.Mobil 1

    7.1%

    moved from 3rd to 4th · 1K estimated branded searches · -37.9% vs prior month · -4.2 points

  5. 5.Nulon

    5%

    held 5th · 710 estimated branded searches · -5.3% vs prior month · -0.2 points

  6. 6.Shell Helix

    1.1%

    held 6th · 150 estimated branded searches · +7.1% vs prior month · +0.1 points

Compare search popularity between Mobil 1 and its closest rivals

How has branded search demand for Mobil 1 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mobil 1 in New Zealand rose from 640 to 1K.
  • Across the 11 months ending August 2026, Mobil 1’s estimated Share of Search among motor oil brands in New Zealand increased from 4.9% to 7.1%.
  • Across the 11 months ending August 2026, Mobil 1’s estimated Share of Search among motor oil brands in New Zealand peaked at 17.5% in June 2026 and was lowest at 4.9% in October 2025.
  • Across the 11 months ending August 2026, Mobil 1 rose from 5th to 4th among motor oil brands in New Zealand.

How did search popularity change for New Zealand motor oil brands in August 2026?

  1. In August 2026, Penrite gained estimated Share of Search among motor oil brands in New Zealand, from 39.6% to 43%.

  2. In August 2026, Castrol gained estimated Share of Search among motor oil brands in New Zealand, from 32.3% to 33.7%.

  3. In August 2026, Mobil 1 lost estimated Share of Search among motor oil brands in New Zealand, from 11.2% to 7.1%.

  4. In August 2026, Valvoline lost estimated Share of Search among motor oil brands in New Zealand, from 10.7% to 10.2%.

  5. Estimated monthly branded searches for Shell Helix in New Zealand rose 50% over 11 measured months, from 100 to 150 in August 2026.

How is Mobil 1 measured?

Brandwave collects information about searches that people make online using Mobil 1’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • 5w30 mobil 1 full synthetic
  • mobil 1
  • mobil 1 0w 20
  • mobil 1 0w40
  • mobil 1 5 30
  • mobil 1 5w 30 motor oil
  • mobil 1 advanced full synthetic motor oil
  • mobil 1 engine oil 0w20
  • mobil 1 extended performance motor oil
  • mobil 1 motor oil
  • mobil 1 near me
  • mobil 1 nz
  • mobil 1 oil
  • mobil 1 oil filter
  • mobil 1 online
  • mobil co nz
  • mobil1
  • mobil1 esp 5 30
  • mobil1 motor oil
  • mobil1 oil

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How the Brand Demand Index is measured

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