Mobil 1 vs Nulon:Which is more popular by branded search in New Zealand?
In August 2026, Mobil 1 had more branded searches than Nulon among motor oil brands in New Zealand. Mobil 1 was estimated to have 1K branded searches compared to Nulon’s 710, and held a 7.1% Share of Search versus Nulon’s 5%.
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Which is more popular in search, Mobil 1 or Nulon?
Compare the engine oil brands New Zealand drivers and workshops use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mobil 1, Nulon. The figures are in the table below the chart.
View monthly share of search table
| Month | Penrite | Castrol | Valvoline | Mobil 1 | Nulon | Shell Helix |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 31.1% | 10.3% | 4.9% | 5.8% | 0.77% |
| Nov 2025 | 41.2% | 34.9% | 11.7% | 5.8% | 5.3% | 1.1% |
| Dec 2025 | 43.7% | 34.3% | 11.2% | 5.1% | 4.5% | 1.2% |
| Jan 2026 | 42.5% | 34.2% | 11.5% | 4.9% | 5.4% | 1.5% |
| Feb 2026 | 40.6% | 33.1% | 12.7% | 7.9% | 4.5% | 1.1% |
| Mar 2026 | 37.5% | 34.5% | 12.3% | 11% | 3.5% | 1.2% |
| Apr 2026 | 44.8% | 29.8% | 11.6% | 9.8% | 3.2% | 0.96% |
| May 2026 | 37.1% | 30.9% | 10.7% | 16.2% | 4.2% | 0.94% |
| Jun 2026 | 35.1% | 32.4% | 10.6% | 17.5% | 3.3% | 0.98% |
| Jul 2026 | 39.6% | 32.3% | 10.7% | 11.2% | 5.2% | 0.98% |
| Aug 2026 | 43% | 33.7% | 10.2% | 7.1% | 5% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mobil 1 and Nulon comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Mobil 1 took it in November 2025, Nulon took it in January 2026, Mobil 1 took it in February 2026.
- Across the 11 months ending August 2026, Mobil 1’s estimated Share of Search among motor oil brands in New Zealand moved from 4.9% to 7.1%, and its estimated monthly branded searches moved from 640 to 1K.
- Across the 11 months ending August 2026, Nulon’s estimated Share of Search among motor oil brands in New Zealand moved from 5.8% to 5%, and its estimated monthly branded searches moved from 760 to 710.
How did search popularity change for New Zealand motor oil brands in August 2026?
1 change
In August 2026, Mobil 1 lost estimated Share of Search among motor oil brands in New Zealand, from 11.2% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Mobil 1’s and Nulon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mobil 1
20 branded search terms
- 5w30 mobil 1 full synthetic
- mobil 1
- mobil 1 0w 20
- mobil 1 0w40
- mobil 1 5 30
- mobil 1 5w 30 motor oil
- mobil 1 advanced full synthetic motor oil
- mobil 1 engine oil 0w20
- mobil 1 extended performance motor oil
- mobil 1 motor oil
- mobil 1 near me
- mobil 1 nz
- mobil 1 oil
- mobil 1 oil filter
- mobil 1 online
- mobil co nz
- mobil1
- mobil1 esp 5 30
- mobil1 motor oil
- mobil1 oil
Nulon
11 branded search terms
- coolant nulon
- nulon
- nulon 5w30
- nulon com au
- nulon diesel injector cleaner
- nulon full synthetic 5w 30
- nulon injector cleaner
- nulon motor oil
- nulon near me
- nulon nz
- nulon oil
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.