How popular isShell Helix in search?
In August 2026, there were an estimated 150 branded searches for Shell Helix in New Zealand which is up 50% over the last 11 months. Shell Helix holds 1.1% estimated Share of Search among New Zealand motor oil brands and is ranked 6th of 6 competitors for search popularity.
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Which motor oil brands compete with Shell Helix?
Share of Search by month for Penrite, Castrol, Valvoline, Mobil 1, Nulon, Shell Helix. The figures are in the table below the chart.
View monthly share of search table
| Month | Penrite | Castrol | Valvoline | Mobil 1 | Nulon | Shell Helix |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 31.1% | 10.3% | 4.9% | 5.8% | 0.77% |
| Nov 2025 | 41.2% | 34.9% | 11.7% | 5.8% | 5.3% | 1.1% |
| Dec 2025 | 43.7% | 34.3% | 11.2% | 5.1% | 4.5% | 1.2% |
| Jan 2026 | 42.5% | 34.2% | 11.5% | 4.9% | 5.4% | 1.5% |
| Feb 2026 | 40.6% | 33.1% | 12.7% | 7.9% | 4.5% | 1.1% |
| Mar 2026 | 37.5% | 34.5% | 12.3% | 11% | 3.5% | 1.2% |
| Apr 2026 | 44.8% | 29.8% | 11.6% | 9.8% | 3.2% | 0.96% |
| May 2026 | 37.1% | 30.9% | 10.7% | 16.2% | 4.2% | 0.94% |
| Jun 2026 | 35.1% | 32.4% | 10.6% | 17.5% | 3.3% | 0.98% |
| Jul 2026 | 39.6% | 32.3% | 10.7% | 11.2% | 5.2% | 0.98% |
| Aug 2026 | 43% | 33.7% | 10.2% | 7.1% | 5% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 6.1K | +7.2% | +3.4 points | |
| 2, held 2nd | 33.7% | 4.8K | +3.2% | +1.4 points | |
| 3, moved from 4th to 3rd | 10.2% | 1.4K | -5.9% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.1% | 1K | -37.9% | -4.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5% | 710 | -5.3% | -0.2 points | |
| 6, held 6th | 1.1% | 150 | +7.1% | +0.1 points |
1.
Penrite
43%
held 1st · 6.1K estimated branded searches · +7.2% vs prior month · +3.4 points
2.
Castrol33.7%
held 2nd · 4.8K estimated branded searches · +3.2% vs prior month · +1.4 points
10.2%
moved from 4th to 3rd · 1.4K estimated branded searches · -5.9% vs prior month · -0.5 points
4.
Mobil 1
7.1%
moved from 3rd to 4th · 1K estimated branded searches · -37.9% vs prior month · -4.2 points
5.
Nulon5%
held 5th · 710 estimated branded searches · -5.3% vs prior month · -0.2 points
1.1%
held 6th · 150 estimated branded searches · +7.1% vs prior month · +0.1 points
Compare search popularity between Shell Helix and its closest rivals
How has branded search demand for Shell Helix changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shell Helix in New Zealand rose from 100 to 150.
- Across the 11 months ending August 2026, Shell Helix’s estimated Share of Search among motor oil brands in New Zealand held steady, from 0.77% to 1.1%.
How did search popularity change for New Zealand motor oil brands in August 2026?
5 changes
In August 2026, Penrite gained estimated Share of Search among motor oil brands in New Zealand, from 39.6% to 43%.
In August 2026, Castrol gained estimated Share of Search among motor oil brands in New Zealand, from 32.3% to 33.7%.
In August 2026, Mobil 1 lost estimated Share of Search among motor oil brands in New Zealand, from 11.2% to 7.1%.
In August 2026, Valvoline lost estimated Share of Search among motor oil brands in New Zealand, from 10.7% to 10.2%.
Estimated monthly branded searches for Shell Helix in New Zealand rose 50% over 11 measured months, from 100 to 150 in August 2026.
How is Shell Helix measured?
Brandwave collects information about searches that people make online using Shell Helix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- 5w30 shell helix ultra
- shell engine oil
- shell helix
- shell helix 5w40 ultra
- shell helix oil
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Is Shell Helix your brand?
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