Nulon vs Shell Helix:Which is more popular by branded search in New Zealand?

Name: Nulon vs Shell Helix: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Nulon had more branded searches than Shell Helix among motor oil brands in New Zealand. Nulon was estimated to have 710 branded searches compared to Shell Helix’s 150, and held a 5% Share of Search versus Shell Helix’s 1.1%.

Share of Search among motor oil brands in New Zealand in August 2026Which is more popular in search, Nulon or Shell Helix?

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Which is more popular in search, Nulon or Shell Helix?

Compare the engine oil brands New Zealand drivers and workshops use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nulon and Shell Helix among motor oil brands in New Zealand, by month

Month	Penrite	Castrol	Valvoline	Mobil 1	Nulon	Shell Helix
Oct 2025	47.1%	31.1%	10.3%	4.9%	5.8%	0.77%
Nov 2025	41.2%	34.9%	11.7%	5.8%	5.3%	1.1%
Dec 2025	43.7%	34.3%	11.2%	5.1%	4.5%	1.2%
Jan 2026	42.5%	34.2%	11.5%	4.9%	5.4%	1.5%
Feb 2026	40.6%	33.1%	12.7%	7.9%	4.5%	1.1%
Mar 2026	37.5%	34.5%	12.3%	11%	3.5%	1.2%
Apr 2026	44.8%	29.8%	11.6%	9.8%	3.2%	0.96%
May 2026	37.1%	30.9%	10.7%	16.2%	4.2%	0.94%
Jun 2026	35.1%	32.4%	10.6%	17.5%	3.3%	0.98%
Jul 2026	39.6%	32.3%	10.7%	11.2%	5.2%	0.98%
Aug 2026	43%	33.7%	10.2%	7.1%	5%	1.1%
Sep 2026	—	—	—	—	—	—

How has the Nulon and Shell Helix comparison changed over the last 12 months?

3 findings

Nulon was ahead of Shell Helix in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Nulon’s estimated Share of Search among motor oil brands in New Zealand moved from 5.8% to 5%, and its estimated monthly branded searches moved from 760 to 710.
Across the 11 months ending August 2026, Shell Helix’s estimated Share of Search among motor oil brands in New Zealand moved from 0.77% to 1.1%, and its estimated monthly branded searches moved from 100 to 150.

How did search popularity change for New Zealand motor oil brands in August 2026?

1 change

Estimated monthly branded searches for Shell Helix in New Zealand rose 50% over 11 measured months, from 100 to 150 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Nulon’s and Shell Helix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.