Castrol vs Mobil 1:Which is more popular by branded search in New Zealand?
In August 2026, Castrol had more branded searches than Mobil 1 among motor oil brands in New Zealand. Castrol was estimated to have 4.8K branded searches compared to Mobil 1’s 1K, and held a 33.7% Share of Search versus Mobil 1’s 7.1%.
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Which is more popular in search, Castrol or Mobil 1?
Compare the engine oil brands New Zealand drivers and workshops use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Castrol, Mobil 1. The figures are in the table below the chart.
View monthly share of search table
| Month | Penrite | Castrol | Valvoline | Mobil 1 | Nulon | Shell Helix |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 31.1% | 10.3% | 4.9% | 5.8% | 0.77% |
| Nov 2025 | 41.2% | 34.9% | 11.7% | 5.8% | 5.3% | 1.1% |
| Dec 2025 | 43.7% | 34.3% | 11.2% | 5.1% | 4.5% | 1.2% |
| Jan 2026 | 42.5% | 34.2% | 11.5% | 4.9% | 5.4% | 1.5% |
| Feb 2026 | 40.6% | 33.1% | 12.7% | 7.9% | 4.5% | 1.1% |
| Mar 2026 | 37.5% | 34.5% | 12.3% | 11% | 3.5% | 1.2% |
| Apr 2026 | 44.8% | 29.8% | 11.6% | 9.8% | 3.2% | 0.96% |
| May 2026 | 37.1% | 30.9% | 10.7% | 16.2% | 4.2% | 0.94% |
| Jun 2026 | 35.1% | 32.4% | 10.6% | 17.5% | 3.3% | 0.98% |
| Jul 2026 | 39.6% | 32.3% | 10.7% | 11.2% | 5.2% | 0.98% |
| Aug 2026 | 43% | 33.7% | 10.2% | 7.1% | 5% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Castrol and Mobil 1 comparison changed over the last 12 months?
3 findings
- Castrol was ahead of Mobil 1 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Castrol’s estimated Share of Search among motor oil brands in New Zealand moved from 31.1% to 33.7%, and its estimated monthly branded searches moved from 4K to 4.8K.
- Across the 11 months ending August 2026, Mobil 1’s estimated Share of Search among motor oil brands in New Zealand moved from 4.9% to 7.1%, and its estimated monthly branded searches moved from 640 to 1K.
How did search popularity change for New Zealand motor oil brands in August 2026?
2 changes
In August 2026, Castrol gained estimated Share of Search among motor oil brands in New Zealand, from 32.3% to 33.7%.
In August 2026, Mobil 1 lost estimated Share of Search among motor oil brands in New Zealand, from 11.2% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Castrol’s and Mobil 1’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Castrol
21 branded search terms
- castrol
- castrol 0 20w
- castrol 10w40
- castrol 5w30
- castrol 5w40
- castrol com
- castrol edge
- castrol edge 5 40
- castrol edge 5w30
- castrol edge engine oil 5w 30
- castrol edge motor oil
- castrol engine oil
- castrol magnatec 10w40
- castrol magnatec 5w30
- castrol motor oil
- castrol motor oil 5w30
- castrol near me
- castrol new zealand
- castrol nz
- castrol oil
- castrol online
Mobil 1
20 branded search terms
- 5w30 mobil 1 full synthetic
- mobil 1
- mobil 1 0w 20
- mobil 1 0w40
- mobil 1 5 30
- mobil 1 5w 30 motor oil
- mobil 1 advanced full synthetic motor oil
- mobil 1 engine oil 0w20
- mobil 1 extended performance motor oil
- mobil 1 motor oil
- mobil 1 near me
- mobil 1 nz
- mobil 1 oil
- mobil 1 oil filter
- mobil 1 online
- mobil co nz
- mobil1
- mobil1 esp 5 30
- mobil1 motor oil
- mobil1 oil
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