How popular isKAMAR in search?
In August 2026, there were an estimated 41K branded searches for KAMAR in New Zealand which is down 18.5% over the last 11 months. KAMAR holds 15.9% estimated Share of Search among New Zealand school management systems and is ranked 2nd of 5 competitors for search popularity.
Schoolbridge77.9%
KAMAR15.9%
eTAP4%
SchoolPoint2.1%
Hero0.14%
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Which school management systems compete with KAMAR?
Share of Search by month for Schoolbridge, KAMAR, eTAP, SchoolPoint. The figures are in the table below the chart.
View monthly share of search table
| Month | Schoolbridge | KAMAR | eTAP | SchoolPoint | Hero |
|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 31.9% | 8% | 2.3% | 0.35% |
| Nov 2025 | 61.7% | 23.8% | 12.7% | 1.3% | 0.47% |
| Dec 2025 | 52.3% | 25.4% | 19.8% | 1.4% | 1.1% |
| Jan 2026 | 60.1% | 34.6% | 3.1% | 1.9% | 0.24% |
| Feb 2026 | 70.8% | 22.4% | 5.4% | 1.2% | 0.23% |
| Mar 2026 | 74.7% | 19.4% | 4.7% | 1.1% | 0.21% |
| Apr 2026 | 70.9% | 22.4% | 5.4% | 1% | 0.36% |
| May 2026 | 70.8% | 21.4% | 6.7% | 0.84% | 0.29% |
| Jun 2026 | 74.2% | 19.1% | 5.7% | 0.72% | 0.25% |
| Jul 2026 | 74.8% | 19.5% | 4.7% | 0.88% | 0.2% |
| Aug 2026 | 77.9% | 15.9% | 4% | 2.1% | 0.14% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.9% | 201K | +82.7% | +3.1 points | |
| 2, held 2nd | 15.9% | 41K | +42.9% | -3.6 points | |
| 3, held 3rd | 4% | 10.4K | +51.1% | -0.6 points | |
| 4, held 4th | 2.1% | 5.4K | +315.4% | +1.2 points | |
| 5, held 5th | 0.14% | 370 | +23.3% | -0.1 points |
77.9%
held 1st · 201K estimated branded searches · +82.7% vs prior month · +3.1 points
2.
KAMAR15.9%
held 2nd · 41K estimated branded searches · +42.9% vs prior month · -3.6 points
3.
eTAP4%
held 3rd · 10.4K estimated branded searches · +51.1% vs prior month · -0.6 points
2.1%
held 4th · 5.4K estimated branded searches · +315.4% vs prior month · +1.2 points
5.
Hero0.14%
held 5th · 370 estimated branded searches · +23.3% vs prior month · -0.1 points
Compare search popularity between KAMAR and its closest rivals
How has branded search demand for KAMAR changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for KAMAR in New Zealand fell from 50.3K to 41K.
- Across the 11 months ending August 2026, KAMAR’s estimated Share of Search among school management systems in New Zealand decreased from 31.9% to 15.9%.
- Across the 11 months ending August 2026, KAMAR’s estimated Share of Search among school management systems in New Zealand peaked at 34.6% in January 2026 and was lowest at 15.9% in August 2026.
How did search popularity change for New Zealand school management systems in August 2026?
5 changes

In August 2026, Schoolbridge gained estimated Share of Search among school management systems in New Zealand, from 74.8% to 77.9%.

In August 2026, SchoolPoint gained estimated Share of Search among school management systems in New Zealand, from 0.88% to 2.1%.

In August 2026, KAMAR lost estimated Share of Search among school management systems in New Zealand, from 19.5% to 15.9%.

In August 2026, eTAP lost estimated Share of Search among school management systems in New Zealand, from 4.7% to 4%.

Estimated monthly branded searches for Hero in New Zealand fell 32.7% over 11 measured months, from 550 to 370 in August 2026.
How is KAMAR measured?
Brandwave collects information about searches that people make online using KAMAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- kamar
- kamar eggs
- kamar mbas
- kamar mmc
- kamar near me
- kamar nz
- kamar online
- kamar portal
- kamar smc
- kamar sms
- kamar woodford
- mbas kamar
- ohs kamar
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Is KAMAR your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.