Brandwave

How popular iseTAP in search?

In August 2026, there were an estimated 10.4K branded searches for eTAP in New Zealand which is down 16.7% over the last 11 months. eTAP holds 4% estimated Share of Search among New Zealand school management systems and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Schoolbridge77.9%
  2. KAMAR15.9%
  3. eTAP4%
  4. SchoolPoint2.1%
  5. Hero0.14%
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Which school management systems compete with eTAP?

eTAP against school management systems in New Zealand, by month

Share of Search by month for Schoolbridge, KAMAR, eTAP, SchoolPoint. The figures are in the table below the chart.

View monthly share of search table
MonthSchoolbridgeKAMAReTAPSchoolPointHero
Oct 202557.5%31.9%8%2.3%0.35%
Nov 202561.7%23.8%12.7%1.3%0.47%
Dec 202552.3%25.4%19.8%1.4%1.1%
Jan 202660.1%34.6%3.1%1.9%0.24%
Feb 202670.8%22.4%5.4%1.2%0.23%
Mar 202674.7%19.4%4.7%1.1%0.21%
Apr 202670.9%22.4%5.4%1%0.36%
May 202670.8%21.4%6.7%0.84%0.29%
Jun 202674.2%19.1%5.7%0.72%0.25%
Jul 202674.8%19.5%4.7%0.88%0.2%
Aug 202677.9%15.9%4%2.1%0.14%
Sep 2026—————

  1. 1.Schoolbridge

    77.9%

    held 1st · 201K estimated branded searches · +82.7% vs prior month · +3.1 points

  2. 2.KAMAR

    15.9%

    held 2nd · 41K estimated branded searches · +42.9% vs prior month · -3.6 points

  3. 3.eTAP

    4%

    held 3rd · 10.4K estimated branded searches · +51.1% vs prior month · -0.6 points

  4. 4.SchoolPoint

    2.1%

    held 4th · 5.4K estimated branded searches · +315.4% vs prior month · +1.2 points

  5. 5.Hero

    0.14%

    held 5th · 370 estimated branded searches · +23.3% vs prior month · -0.1 points

Compare search popularity between eTAP and its closest rivals

How has branded search demand for eTAP changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for eTAP in New Zealand fell from 12.5K to 10.4K.
  • Across the 11 months ending August 2026, eTAP’s estimated Share of Search among school management systems in New Zealand decreased from 8% to 4%.
  • Across the 11 months ending August 2026, eTAP’s estimated Share of Search among school management systems in New Zealand peaked at 19.8% in December 2025 and was lowest at 3.1% in January 2026.

How did search popularity change for New Zealand school management systems in August 2026?

  1. In August 2026, Schoolbridge gained estimated Share of Search among school management systems in New Zealand, from 74.8% to 77.9%.

  2. In August 2026, SchoolPoint gained estimated Share of Search among school management systems in New Zealand, from 0.88% to 2.1%.

  3. In August 2026, KAMAR lost estimated Share of Search among school management systems in New Zealand, from 19.5% to 15.9%.

  4. In August 2026, eTAP lost estimated Share of Search among school management systems in New Zealand, from 4.7% to 4%.

  5. Estimated monthly branded searches for Hero in New Zealand fell 32.7% over 11 measured months, from 550 to 370 in August 2026.

How is eTAP measured?

Brandwave collects information about searches that people make online using eTAP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • etap
  • etap co nz
  • etap near me
  • etap nz
  • etap online
  • etap sms

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How the Brand Demand Index is measured

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