eTAP vs KAMAR:Which is more popular by branded search in New Zealand?
In August 2026, KAMAR had more branded searches than eTAP among school management systems in New Zealand. KAMAR was estimated to have 41K branded searches compared to eTAP’s 10.4K, and held a 15.9% Share of Search versus eTAP’s 4%.
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Which is more popular in search, eTAP or KAMAR?
Compare the student management and school communication systems New Zealand schools run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KAMAR, eTAP. The figures are in the table below the chart.
View monthly share of search table
| Month | Schoolbridge | KAMAR | eTAP | SchoolPoint | Hero |
|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 31.9% | 8% | 2.3% | 0.35% |
| Nov 2025 | 61.7% | 23.8% | 12.7% | 1.3% | 0.47% |
| Dec 2025 | 52.3% | 25.4% | 19.8% | 1.4% | 1.1% |
| Jan 2026 | 60.1% | 34.6% | 3.1% | 1.9% | 0.24% |
| Feb 2026 | 70.8% | 22.4% | 5.4% | 1.2% | 0.23% |
| Mar 2026 | 74.7% | 19.4% | 4.7% | 1.1% | 0.21% |
| Apr 2026 | 70.9% | 22.4% | 5.4% | 1% | 0.36% |
| May 2026 | 70.8% | 21.4% | 6.7% | 0.84% | 0.29% |
| Jun 2026 | 74.2% | 19.1% | 5.7% | 0.72% | 0.25% |
| Jul 2026 | 74.8% | 19.5% | 4.7% | 0.88% | 0.2% |
| Aug 2026 | 77.9% | 15.9% | 4% | 2.1% | 0.14% |
| Sep 2026 | — | — | — | — | — |
How has the eTAP and KAMAR comparison changed over the last 12 months?
3 findings
- KAMAR was ahead of eTAP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eTAP’s estimated Share of Search among school management systems in New Zealand moved from 8% to 4%, and its estimated monthly branded searches moved from 12.5K to 10.4K.
- Across the 11 months ending August 2026, KAMAR’s estimated Share of Search among school management systems in New Zealand moved from 31.9% to 15.9%, and its estimated monthly branded searches moved from 50.3K to 41K.
How did search popularity change for New Zealand school management systems in August 2026?
2 changes
In August 2026, KAMAR lost estimated Share of Search among school management systems in New Zealand, from 19.5% to 15.9%.
In August 2026, eTAP lost estimated Share of Search among school management systems in New Zealand, from 4.7% to 4%.
How each brand is measured
Brandwave collects information about searches that people make online using eTAP’s and KAMAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.