How popular isHMC in search?
In August 2026, there were an estimated 20 branded searches for HMC in New Zealand which held steady over the last 11 months. HMC holds 15.4% estimated Share of Search among New Zealand hamilton pR agencies and is ranked 2nd of 3 competitors for search popularity.
The Collective Agency76.9%
HMC15.4%
Brainchild PR & Reputation7.7%
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Which hamilton pR agencies compete with HMC?
Share of Search by month for The Collective Agency, HMC, Brainchild PR & Reputation. The figures are in the table below the chart.
View monthly share of search table
| Month | The Collective Agency | HMC | Brainchild PR & Reputation |
|---|---|---|---|
| Oct 2025 | 66.7% | 22.2% | 11.1% |
| Nov 2025 | 70% | 20% | 10% |
| Dec 2025 | 57.1% | 28.6% | 14.3% |
| Jan 2026 | 62.5% | 25% | 12.5% |
| Feb 2026 | 62.5% | 25% | 12.5% |
| Mar 2026 | 69.2% | 23.1% | 7.7% |
| Apr 2026 | 66.7% | 22.2% | 11.1% |
| May 2026 | 78.6% | 14.3% | 7.1% |
| Jun 2026 | 62.5% | 12.5% | 25% |
| Jul 2026 | 57.1% | 28.6% | 14.3% |
| Aug 2026 | 76.9% | 15.4% | 7.7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.9% | 100 | +150% | +19.8 points | |
| 2, held 2nd | 15.4% | 20 | 0% | -13.2 points | |
| 3, held 3rd | 7.7% | 10 | 0% | -6.6 points |
76.9%
held 1st · 100 estimated branded searches · +150% vs prior month · +19.8 points
2.
HMC15.4%
held 2nd · 20 estimated branded searches · 0% vs prior month · -13.2 points
held 3rd · 10 estimated branded searches · 0% vs prior month · -6.6 points
Compare search popularity between HMC and its closest rivals
How has branded search demand for HMC changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HMC in New Zealand held steady at 20.
- Across the 11 months ending August 2026, HMC’s estimated Share of Search among hamilton pR agencies in New Zealand decreased from 22.2% to 15.4%.
- Across the 11 months ending August 2026, HMC’s estimated Share of Search among hamilton pR agencies in New Zealand peaked at 28.6% in December 2025 and was lowest at 12.5% in June 2026.
How did search popularity change for New Zealand hamilton pR agencies in August 2026?
3 changes
In August 2026, The Collective Agency gained estimated Share of Search among hamilton pR agencies in New Zealand, from 57.1% to 76.9%.
In August 2026, HMC lost estimated Share of Search among hamilton pR agencies in New Zealand, from 28.6% to 15.4%.
In August 2026, Brainchild PR & Reputation lost estimated Share of Search among hamilton pR agencies in New Zealand, from 14.3% to 7.7%.
How is HMC measured?
Brandwave collects information about searches that people make online using HMC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hmc communications
- hmc hamilton
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Is HMC your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.