Brainchild PR & Reputation vs HMC:Which is more popular by branded search in New Zealand?
In August 2026, HMC had more branded searches than Brainchild PR & Reputation among hamilton pR agencies in New Zealand. HMC was estimated to have 20 branded searches compared to Brainchild PR & Reputation’s 10, and held a 15.4% Share of Search versus Brainchild PR & Reputation’s 7.7%.
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Which is more popular in search, Brainchild PR & Reputation or HMC?
Compare Hamilton pR agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HMC, Brainchild PR & Reputation. The figures are in the table below the chart.
View monthly share of search table
| Month | The Collective Agency | HMC | Brainchild PR & Reputation |
|---|---|---|---|
| Oct 2025 | 66.7% | 22.2% | 11.1% |
| Nov 2025 | 70% | 20% | 10% |
| Dec 2025 | 57.1% | 28.6% | 14.3% |
| Jan 2026 | 62.5% | 25% | 12.5% |
| Feb 2026 | 62.5% | 25% | 12.5% |
| Mar 2026 | 69.2% | 23.1% | 7.7% |
| Apr 2026 | 66.7% | 22.2% | 11.1% |
| May 2026 | 78.6% | 14.3% | 7.1% |
| Jun 2026 | 62.5% | 12.5% | 25% |
| Jul 2026 | 57.1% | 28.6% | 14.3% |
| Aug 2026 | 76.9% | 15.4% | 7.7% |
| Sep 2026 | — | — | — |
How has the Brainchild PR & Reputation and HMC comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Brainchild PR & Reputation took it in June 2026, HMC took it in July 2026.
- Across the 11 months ending August 2026, Brainchild PR & Reputation’s estimated Share of Search among hamilton pR agencies in New Zealand moved from 11.1% to 7.7%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, HMC’s estimated Share of Search among hamilton pR agencies in New Zealand moved from 22.2% to 15.4%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand hamilton pR agencies in August 2026?
2 changes
In August 2026, HMC lost estimated Share of Search among hamilton pR agencies in New Zealand, from 28.6% to 15.4%.
In August 2026, Brainchild PR & Reputation lost estimated Share of Search among hamilton pR agencies in New Zealand, from 14.3% to 7.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Brainchild PR & Reputation’s and HMC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brainchild PR & Reputation
1 branded search term
- brainchild hamilton
HMC
2 branded search terms
- hmc communications
- hmc hamilton
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