HMC vs The Collective Agency:Which is more popular by branded search in New Zealand?
In August 2026, The Collective Agency had more branded searches than HMC among hamilton pR agencies in New Zealand. The Collective Agency was estimated to have 100 branded searches compared to HMC’s 20, and held a 76.9% Share of Search versus HMC’s 15.4%.
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Which is more popular in search, HMC or The Collective Agency?
Compare Hamilton pR agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Collective Agency, HMC. The figures are in the table below the chart.
View monthly share of search table
| Month | The Collective Agency | HMC | Brainchild PR & Reputation |
|---|---|---|---|
| Oct 2025 | 66.7% | 22.2% | 11.1% |
| Nov 2025 | 70% | 20% | 10% |
| Dec 2025 | 57.1% | 28.6% | 14.3% |
| Jan 2026 | 62.5% | 25% | 12.5% |
| Feb 2026 | 62.5% | 25% | 12.5% |
| Mar 2026 | 69.2% | 23.1% | 7.7% |
| Apr 2026 | 66.7% | 22.2% | 11.1% |
| May 2026 | 78.6% | 14.3% | 7.1% |
| Jun 2026 | 62.5% | 12.5% | 25% |
| Jul 2026 | 57.1% | 28.6% | 14.3% |
| Aug 2026 | 76.9% | 15.4% | 7.7% |
| Sep 2026 | — | — | — |
How has the HMC and The Collective Agency comparison changed over the last 12 months?
3 findings
- The Collective Agency was ahead of HMC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HMC’s estimated Share of Search among hamilton pR agencies in New Zealand moved from 22.2% to 15.4%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, The Collective Agency’s estimated Share of Search among hamilton pR agencies in New Zealand moved from 66.7% to 76.9%, and its estimated monthly branded searches moved from 60 to 100.
How did search popularity change for New Zealand hamilton pR agencies in August 2026?
2 changes
In August 2026, The Collective Agency gained estimated Share of Search among hamilton pR agencies in New Zealand, from 57.1% to 76.9%.
In August 2026, HMC lost estimated Share of Search among hamilton pR agencies in New Zealand, from 28.6% to 15.4%.
How each brand is measured
Brandwave collects information about searches that people make online using HMC’s and The Collective Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HMC
2 branded search terms
- hmc communications
- hmc hamilton
The Collective Agency
2 branded search terms
- collective agency
- the collective agency
Put your own brand in this comparison
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