How popular isThe Collective Agency in search?
In August 2026, there were an estimated 100 branded searches for The Collective Agency in New Zealand which is up 66.7% over the last 11 months. The Collective Agency holds 76.9% estimated Share of Search among New Zealand hamilton pR agencies and is ranked 1st of 3 competitors for search popularity.
The Collective Agency76.9%
HMC15.4%
Brainchild PR & Reputation7.7%
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Which hamilton pR agencies compete with The Collective Agency?
Share of Search by month for The Collective Agency, HMC, Brainchild PR & Reputation. The figures are in the table below the chart.
View monthly share of search table
| Month | The Collective Agency | HMC | Brainchild PR & Reputation |
|---|---|---|---|
| Oct 2025 | 66.7% | 22.2% | 11.1% |
| Nov 2025 | 70% | 20% | 10% |
| Dec 2025 | 57.1% | 28.6% | 14.3% |
| Jan 2026 | 62.5% | 25% | 12.5% |
| Feb 2026 | 62.5% | 25% | 12.5% |
| Mar 2026 | 69.2% | 23.1% | 7.7% |
| Apr 2026 | 66.7% | 22.2% | 11.1% |
| May 2026 | 78.6% | 14.3% | 7.1% |
| Jun 2026 | 62.5% | 12.5% | 25% |
| Jul 2026 | 57.1% | 28.6% | 14.3% |
| Aug 2026 | 76.9% | 15.4% | 7.7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.9% | 100 | +150% | +19.8 points | |
| 2, held 2nd | 15.4% | 20 | 0% | -13.2 points | |
| 3, held 3rd | 7.7% | 10 | 0% | -6.6 points |
76.9%
held 1st · 100 estimated branded searches · +150% vs prior month · +19.8 points
2.
HMC15.4%
held 2nd · 20 estimated branded searches · 0% vs prior month · -13.2 points
held 3rd · 10 estimated branded searches · 0% vs prior month · -6.6 points
Compare search popularity between The Collective Agency and its closest rivals
How has branded search demand for The Collective Agency changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Collective Agency in New Zealand rose from 60 to 100.
- Across the 11 months ending August 2026, The Collective Agency’s estimated Share of Search among hamilton pR agencies in New Zealand increased from 66.7% to 76.9%.
- Across the 11 months ending August 2026, The Collective Agency’s estimated Share of Search among hamilton pR agencies in New Zealand peaked at 78.6% in May 2026 and was lowest at 57.1% in December 2025.
How did search popularity change for New Zealand hamilton pR agencies in August 2026?
3 changes
In August 2026, The Collective Agency gained estimated Share of Search among hamilton pR agencies in New Zealand, from 57.1% to 76.9%.
In August 2026, HMC lost estimated Share of Search among hamilton pR agencies in New Zealand, from 28.6% to 15.4%.
In August 2026, Brainchild PR & Reputation lost estimated Share of Search among hamilton pR agencies in New Zealand, from 14.3% to 7.7%.
How is The Collective Agency measured?
Brandwave collects information about searches that people make online using The Collective Agency’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- collective agency
- the collective agency
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Is The Collective Agency your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.