Brandwave

How popular isHawke’s Bay Farmers’ Market?

In October 2026, people searched for Hawke’s Bay Farmers’ Market by name about 3,600 times in New Zealand, about the same as the previous year. These searches made up 2.3% of all New Zealand farmers market searches, placing Hawke’s Bay Farmers’ Market sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about farmers markets, Hawke’s Bay Farmers’ Market appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in October 2026

Hawke’s Bay Farmers’ Market is the sixth most searched of 7 competitors and the third most recommended in the AI answers we collected.

  1. Riverside MarketShare of searches 61%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Matakana Village Farmers MarketShare of searches 20.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Clevedon Village Farmers MarketShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Christchurch Farmers MarketShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. Hawke’s Bay Farmers’ MarketShare of searches 2.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top farmers markets in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hawke’s Bay Farmers’ Market was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hawke’s Bay Farmers’ Market is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riverside Market1st
  2. Harbourside Market2nd
  3. Hawke’s Bay Farmers’ Market3rd
  4. Otago Farmers Market4th
  5. Matakana Village Farmers Market5th
  6. Clevedon Village Farmers Market6th
  7. Christchurch Farmers Market–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about farmers markets

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Hawke’s Bay Farmers’ Market compared with other New Zealand farmers markets?

Hawke’s Bay Farmers’ Market against farmers markets in New Zealand, by month

Share of searches by month for Riverside Market, Matakana Village Farmers Market, Clevedon Village Farmers Market, Christchurch Farmers Market, Harbourside Market, Hawke’s Bay Farmers’ Market. The figures are in the table below the chart.

View monthly share of searches table
MonthRiverside MarketMatakana Village Farmers MarketClevedon Village Farmers MarketChristchurch Farmers MarketHarbourside MarketHawke’s Bay Farmers’ MarketOtago Farmers Market
Nov 202564.3%16.2%8%6%2.9%2.4%0.26%
Dec 202563.6%21.1%5.3%5.1%2%2.4%0.48%
Jan 202653.5%26.1%8%6.1%3%3%0.32%
Feb 202665.4%17.8%5.5%6.1%3%2%0.27%
Mar 202664.8%16.4%6.1%7.5%2.4%2.4%0.32%
Apr 202661.7%20.8%5.2%7.3%2.3%2.3%0.31%
May 202658%19.2%8.8%7.8%2.6%3.2%0.29%
Jun 202663.5%16.6%8.4%7.1%2.3%1.8%0.25%
Jul 202662.8%19%7.7%5.8%2.3%2.3%0.16%
Aug 202666.1%14.8%6.8%7.6%2.5%2%0.22%
Sep 202667%15%6.9%6.3%2.5%2.1%0.22%
Oct 202661%20.6%7.8%5.7%2.3%2.3%0.17%

  1. 1.Riverside Market

    61%

    Held 1st. 94.4K estimated branded searches, +21.6% vs prior month. Share -5.9 points.

  2. 2.Matakana Village Farmers Market

    20.6%

    Held 2nd. 31.9K estimated branded searches, +83.3% vs prior month. Share +5.6 points.

  3. 3.Clevedon Village Farmers Market

    7.8%

    Held 3rd. 12K estimated branded searches, +50% vs prior month. Share +0.9 points.

  4. 4.Christchurch Farmers Market

    5.7%

    Held 4th. 8.9K estimated branded searches, +21.4% vs prior month. Share -0.6 points.

  5. 5.Harbourside Market

    2.3%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.2 points.

  6. 6.Hawke’s Bay Farmers’ Market

    2.3%

    Held 6th. 3.6K estimated branded searches, +50% vs prior month. Share +0.3 points.

  7. 7.Otago Farmers Market

    0.17%

    Held 7th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Hawke’s Bay Farmers’ Market and its closest rivals

Every comparison with Hawke’s Bay Farmers’ Market

6 comparisons

How has branded search demand for Hawke’s Bay Farmers’ Market changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hawke’s Bay Farmers’ Market in New Zealand held steady at 3.6K.
  • Across the 12 months ending October 2026, Hawke’s Bay Farmers’ Market’s share of searches among farmers markets in New Zealand peaked at 3.2% in May 2026 and was lowest at 1.8% in June 2026.

How did search popularity change for New Zealand farmers markets in October 2026?

6 changes

  1. In October 2026, Matakana Village Farmers Market gained share of searches among farmers markets in New Zealand, from 15% to 20.6%.

  2. In October 2026, Clevedon Village Farmers Market gained share of searches among farmers markets in New Zealand, from 6.9% to 7.8%.

  3. In October 2026, Riverside Market lost share of searches among farmers markets in New Zealand, from 67% to 61%.

  4. In October 2026, Christchurch Farmers Market lost share of searches among farmers markets in New Zealand, from 6.3% to 5.7%.

  5. Estimated monthly branded searches for Otago Farmers Market in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in October 2026.

  6. Estimated monthly branded searches for Harbourside Market in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

How are Hawke’s Bay Farmers’ Market’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hawke’s Bay Farmers’ Market’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hawkes bay farmers market

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How the Brand Demand Index is measured

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