Brandwave

Hawke’s Bay Farmers’ Market vs Matakana Village Farmers Market:Which is more popular in New Zealand?

In October 2026, Matakana Village Farmers Market had more branded searches than Hawke’s Bay Farmers’ Market among farmers markets in New Zealand. Matakana Village Farmers Market had about 31,900 branded searches, while Hawke’s Bay Farmers’ Market had 3,600. Matakana Village Farmers Market made up 20.6% of all farmers market searches we track, and Hawke’s Bay Farmers’ Market accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about farmers markets, Hawke’s Bay Farmers’ Market appeared in three of the five answers and Matakana Village Farmers Market in two. Hawke’s Bay Farmers’ Market and Matakana Village Farmers Market were each mentioned first in one of the two answers.

Among farmers markets in New Zealand in October 2026

Who do people search for more?

Matakana Village Farmers Market, about 9 searches for every 1 for Hawke’s Bay Farmers’ Market

Matakana Village Farmers Market 31.9K searchesHawke’s Bay Farmers’ Market 3.6K searches

Who does AI mention more?

Hawke’s Bay Farmers’ Market, mentioned in 3 of 5 answers, Matakana Village Farmers Market in 2

Hawke’s Bay Farmers’ Market in 3 of 5Matakana Village Farmers Market in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Hawke’s Bay Farmers’ Market first in 1Matakana Village Farmers Market first in 1

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Top farmers markets in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hawke’s Bay Farmers’ Market was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Matakana Village Farmers Market was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hawke’s Bay Farmers’ Market and Matakana Village Farmers Market were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riverside Market1st
  2. Harbourside Market2nd
  3. Hawke’s Bay Farmers’ Market3rd
  4. Otago Farmers Market4th
  5. Matakana Village Farmers Market5th
  6. Clevedon Village Farmers Market6th
  7. Christchurch Farmers Market–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about farmers markets

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hawke’s Bay Farmers’ Market or Matakana Village Farmers Market more popular in search?

This chart shows how often people search Google for Hawke’s Bay Farmers’ Market and Matakana Village Farmers Market by name. Each line represents a brand's share of searches for all seven farmers market brands we track, month by month, from searches in New Zealand.

Hawke’s Bay Farmers’ Market and Matakana Village Farmers Market among farmers markets in New Zealand, by month

Share of searches by month for Matakana Village Farmers Market, Hawke’s Bay Farmers’ Market. The figures are in the table below the chart.

View monthly share of searches table
MonthRiverside MarketMatakana Village Farmers MarketClevedon Village Farmers MarketChristchurch Farmers MarketHarbourside MarketHawke’s Bay Farmers’ MarketOtago Farmers Market
Nov 202564.3%16.2%8%6%2.9%2.4%0.26%
Dec 202563.6%21.1%5.3%5.1%2%2.4%0.48%
Jan 202653.5%26.1%8%6.1%3%3%0.32%
Feb 202665.4%17.8%5.5%6.1%3%2%0.27%
Mar 202664.8%16.4%6.1%7.5%2.4%2.4%0.32%
Apr 202661.7%20.8%5.2%7.3%2.3%2.3%0.31%
May 202658%19.2%8.8%7.8%2.6%3.2%0.29%
Jun 202663.5%16.6%8.4%7.1%2.3%1.8%0.25%
Jul 202662.8%19%7.7%5.8%2.3%2.3%0.16%
Aug 202666.1%14.8%6.8%7.6%2.5%2%0.22%
Sep 202667%15%6.9%6.3%2.5%2.1%0.22%
Oct 202661%20.6%7.8%5.7%2.3%2.3%0.17%

How has branded search for Hawke’s Bay Farmers’ Market and Matakana Village Farmers Market changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand farmers markets in October 2026?

1 change

  1. In October 2026, Matakana Village Farmers Market gained share of searches among farmers markets in New Zealand, from 15% to 20.6%.

How are Hawke’s Bay Farmers’ Market’s and Matakana Village Farmers Market’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hawke’s Bay Farmers’ Market’s and Matakana Village Farmers Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hawke’s Bay Farmers’ Market

1 branded search term

  • hawkes bay farmers market

Matakana Village Farmers Market

3 branded search terms

  • matakana farmers market
  • matakana market
  • matakana village farmers market

How the Brand Demand Index is measured

Other head-to-heads among farmers markets

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