Brandwave

Farmers markets in New Zealand:Which brands are most popular in search?

In August 2026, Matakana Village Farmers Market was the most searched among farmers markets in New Zealand, with an estimated 12.6K branded searches and 38.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Matakana Village Farmers Market38.3%
  2. Christchurch Farmers Market27%
  3. Clevedon Village Farmers Market24.5%
  4. Harbourside Market9.3%
  5. Otago Farmers Market0.82%

Follow farmers markets and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the farmers markets New Zealanders shop at on the weekend. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among farmers markets in New Zealand, by month

Share of Search by month for Matakana Village Farmers Market, Christchurch Farmers Market, Clevedon Village Farmers Market, Harbourside Market. The figures are in the table below the chart.

View monthly share of search table
MonthMatakana Village Farmers MarketChristchurch Farmers MarketClevedon Village Farmers MarketHarbourside MarketOtago Farmers Market
Oct 202551.5%19.1%21.8%6.8%0.86%
Nov 202539.8%20.7%27.9%10.6%0.9%
Dec 202554.3%18%18.8%7.2%1.7%
Jan 202652.7%16.5%21.7%8.3%0.88%
Feb 202646.7%21.7%19.5%11.1%0.97%
Mar 202641.8%26.4%21.6%9%1.2%
Apr 202649.7%23.9%17.2%8.2%1%
May 202641.3%23.1%26.4%8.3%0.87%
Jun 202639.8%23.3%28%8.1%0.85%
Jul 202646.4%19.2%25.7%8%0.57%
Aug 202638.3%27%24.5%9.3%0.82%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Matakana Village Farmers Market

    38.3%

    held 1st · 12.6K estimated branded searches · -29.3% vs prior month · -8.1 points

  2. 2.Christchurch Farmers Market

    27%

    moved from 3rd to 2nd · 8.9K estimated branded searches · +20.3% vs prior month · +7.8 points

  3. 3.Clevedon Village Farmers Market

    24.5%

    moved from 2nd to 3rd · 8.1K estimated branded searches · -18.4% vs prior month · -1.2 points

  4. 4.Harbourside Market

    9.3%

    held 4th · 3.1K estimated branded searches · -0.32% vs prior month · +1.3 points

  5. 5.Otago Farmers Market

    0.82%

    held 5th · 270 estimated branded searches · +22.7% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among farmers markets in New Zealand?

In August 2026, Matakana Village Farmers Market was the most searched among farmers markets in New Zealand, with an estimated 12.6K branded searches and 38.3% estimated Share of Search within this set. Christchurch Farmers Market is in 2nd place, 11.3 percentage points behind at 27% Share of Search.

New Zealand farmers markets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Matakana Village Farmers Market51.5% → 38.3%54.3%Dec 202538.3%Aug 20261st
Christchurch Farmers Market19.1% → 27%27%Aug 202616.5%Jan 20263rd → 2nd
Clevedon Village Farmers Market21.8% → 24.5%28%Jun 202617.2%Apr 20262nd → 3rd
Harbourside Market6.8% → 9.3%11.1%Feb 20266.8%Oct 20254th
Otago Farmers Market0.86% → 0.82%1.7%Dec 20250.57%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Matakana Village Farmers Market’s estimated Share of Search among farmers markets in New Zealand decreased from 51.5% to 38.3%.
  • Across the 11 months ending August 2026, Christchurch Farmers Market’s estimated Share of Search among farmers markets in New Zealand increased from 19.1% to 27%.
  • Across the 11 months ending August 2026, Clevedon Village Farmers Market’s estimated Share of Search among farmers markets in New Zealand increased from 21.8% to 24.5%.
  • Across the 11 months ending August 2026, Harbourside Market’s estimated Share of Search among farmers markets in New Zealand increased from 6.8% to 9.3%.
  • Across the 11 months ending August 2026, Matakana Village Farmers Market’s estimated Share of Search among farmers markets in New Zealand peaked at 54.3% in December 2025 and was lowest at 38.3% in August 2026.
  • Across the 11 months ending August 2026, Christchurch Farmers Market’s estimated Share of Search among farmers markets in New Zealand peaked at 27% in August 2026 and was lowest at 16.5% in January 2026.
  • Across the 11 months ending August 2026, Clevedon Village Farmers Market’s estimated Share of Search among farmers markets in New Zealand peaked at 28% in June 2026 and was lowest at 17.2% in April 2026.
  • Across the 11 months ending August 2026, Harbourside Market’s estimated Share of Search among farmers markets in New Zealand peaked at 11.1% in February 2026 and was lowest at 6.8% in October 2025.
  • Across the 11 months ending August 2026, Otago Farmers Market’s estimated Share of Search among farmers markets in New Zealand peaked at 1.7% in December 2025 and was lowest at 0.57% in July 2026.
  • Across the 11 months ending August 2026, Christchurch Farmers Market rose from 3rd to 2nd among farmers markets in New Zealand.
  • Across the 11 months ending August 2026, Clevedon Village Farmers Market fell from 2nd to 3rd among farmers markets in New Zealand.
  • Across the 11 months ending August 2026, Otago Farmers Market held steady: its estimated Share of Search among farmers markets in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand farmers markets in August 2026?

  1. In August 2026, Christchurch Farmers Market overtook Clevedon Village Farmers Market to rank 2nd among farmers markets in New Zealand, at 27%.

  2. In August 2026, Harbourside Market gained estimated Share of Search among farmers markets in New Zealand, from 8% to 9.3%.

  3. In August 2026, Matakana Village Farmers Market lost estimated Share of Search among farmers markets in New Zealand, from 46.4% to 38.3%.

  4. In August 2026, Clevedon Village Farmers Market lost estimated Share of Search among farmers markets in New Zealand, from 25.7% to 24.5%.

  5. Estimated monthly branded searches for Otago Farmers Market in New Zealand fell 30.8% over 11 measured months, from 390 to 270 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record