Brandwave

Harbourside Market vs Hawke’s Bay Farmers’ Market:Which is more popular in New Zealand?

In October 2026, Harbourside Market and Hawke’s Bay Farmers’ Market were level in searches among farmers markets in New Zealand, with an estimated 3.6K branded searches each, at 2.3% of the total each. When we asked ChatGPT and Google AI Overviews about farmers markets, Harbourside Market appeared in four of the five answers and Hawke’s Bay Farmers’ Market in three. Harbourside Market and Hawke’s Bay Farmers’ Market were each mentioned first in one of the two answers.

Among farmers markets in New Zealand in October 2026

Who do people search for more?

Harbourside Market and Hawke’s Bay Farmers’ Market are searched for about as often as each other.

Harbourside Market 3.6K searchesHawke’s Bay Farmers’ Market 3.6K searches

Who does AI mention more?

Harbourside Market, mentioned in 4 of 5 answers, Hawke’s Bay Farmers’ Market in 3

Harbourside Market in 4 of 5Hawke’s Bay Farmers’ Market in 3 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Harbourside Market first in 1Hawke’s Bay Farmers’ Market first in 1

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Top farmers markets in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harbourside Market was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hawke’s Bay Farmers’ Market was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Harbourside Market and Hawke’s Bay Farmers’ Market were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riverside Market1st
  2. Harbourside Market2nd
  3. Hawke’s Bay Farmers’ Market3rd
  4. Otago Farmers Market4th
  5. Matakana Village Farmers Market5th
  6. Clevedon Village Farmers Market6th
  7. Christchurch Farmers Market–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about farmers markets

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harbourside Market or Hawke’s Bay Farmers’ Market more popular in search?

This chart shows how often people search Google for Harbourside Market and Hawke’s Bay Farmers’ Market by name. Each line represents a brand's share of searches for all seven farmers market brands we track, month by month, from searches in New Zealand.

Harbourside Market and Hawke’s Bay Farmers’ Market among farmers markets in New Zealand, by month

Share of searches by month for Harbourside Market, Hawke’s Bay Farmers’ Market. The figures are in the table below the chart.

View monthly share of searches table
MonthRiverside MarketMatakana Village Farmers MarketClevedon Village Farmers MarketChristchurch Farmers MarketHarbourside MarketHawke’s Bay Farmers’ MarketOtago Farmers Market
Nov 202564.3%16.2%8%6%2.9%2.4%0.26%
Dec 202563.6%21.1%5.3%5.1%2%2.4%0.48%
Jan 202653.5%26.1%8%6.1%3%3%0.32%
Feb 202665.4%17.8%5.5%6.1%3%2%0.27%
Mar 202664.8%16.4%6.1%7.5%2.4%2.4%0.32%
Apr 202661.7%20.8%5.2%7.3%2.3%2.3%0.31%
May 202658%19.2%8.8%7.8%2.6%3.2%0.29%
Jun 202663.5%16.6%8.4%7.1%2.3%1.8%0.25%
Jul 202662.8%19%7.7%5.8%2.3%2.3%0.16%
Aug 202666.1%14.8%6.8%7.6%2.5%2%0.22%
Sep 202667%15%6.9%6.3%2.5%2.1%0.22%
Oct 202661%20.6%7.8%5.7%2.3%2.3%0.17%

How has branded search for Harbourside Market and Hawke’s Bay Farmers’ Market changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand farmers markets in October 2026?

1 change

  1. Estimated monthly branded searches for Harbourside Market in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

How are Harbourside Market’s and Hawke’s Bay Farmers’ Market’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Harbourside Market’s and Hawke’s Bay Farmers’ Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harbourside Market

1 branded search term

  • harbourside market

Hawke’s Bay Farmers’ Market

1 branded search term

  • hawkes bay farmers market

How the Brand Demand Index is measured

Other head-to-heads among farmers markets

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