Brandwave

Christchurch Farmers Market vs Hawke’s Bay Farmers’ Market:Which is more popular in New Zealand?

In October 2026, Christchurch Farmers Market had more branded searches than Hawke’s Bay Farmers’ Market among farmers markets in New Zealand. Christchurch Farmers Market had about 8,890 branded searches, while Hawke’s Bay Farmers’ Market had 3,600. Christchurch Farmers Market made up 5.7% of all farmers market searches we track, and Hawke’s Bay Farmers’ Market accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about farmers markets, Hawke’s Bay Farmers’ Market appeared in three of the five answers and Christchurch Farmers Market in one. Hawke’s Bay Farmers’ Market was mentioned before Christchurch Farmers Market in every answer.

Among farmers markets in New Zealand in October 2026

Who do people search for more?

Christchurch Farmers Market, about 2 searches for every 1 for Hawke’s Bay Farmers’ Market

Christchurch Farmers Market 8.9K searchesHawke’s Bay Farmers’ Market 3.6K searches

Who does AI mention more?

Hawke’s Bay Farmers’ Market, mentioned in 3 of 5 answers, Christchurch Farmers Market in 1

Hawke’s Bay Farmers’ Market in 3 of 5Christchurch Farmers Market in 1 of 5

Who does AI recommend more?

Hawke’s Bay Farmers’ Market, named ahead of Christchurch Farmers Market in every answer

Hawke’s Bay Farmers’ Market first in 2Christchurch Farmers Market never first

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Top farmers markets in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hawke’s Bay Farmers’ Market was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Christchurch Farmers Market was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hawke’s Bay Farmers’ Market was listed before Christchurch Farmers Market in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riverside Market1st
  2. Harbourside Market2nd
  3. Hawke’s Bay Farmers’ Market3rd
  4. Otago Farmers Market4th
  5. Matakana Village Farmers Market5th
  6. Clevedon Village Farmers Market6th
  7. Christchurch Farmers Market–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about farmers markets

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Christchurch Farmers Market or Hawke’s Bay Farmers’ Market more popular in search?

This chart shows how often people search Google for Christchurch Farmers Market and Hawke’s Bay Farmers’ Market by name. Each line represents a brand's share of searches for all seven farmers market brands we track, month by month, from searches in New Zealand.

Christchurch Farmers Market and Hawke’s Bay Farmers’ Market among farmers markets in New Zealand, by month

Share of searches by month for Christchurch Farmers Market, Hawke’s Bay Farmers’ Market. The figures are in the table below the chart.

View monthly share of searches table
MonthRiverside MarketMatakana Village Farmers MarketClevedon Village Farmers MarketChristchurch Farmers MarketHarbourside MarketHawke’s Bay Farmers’ MarketOtago Farmers Market
Nov 202564.3%16.2%8%6%2.9%2.4%0.26%
Dec 202563.6%21.1%5.3%5.1%2%2.4%0.48%
Jan 202653.5%26.1%8%6.1%3%3%0.32%
Feb 202665.4%17.8%5.5%6.1%3%2%0.27%
Mar 202664.8%16.4%6.1%7.5%2.4%2.4%0.32%
Apr 202661.7%20.8%5.2%7.3%2.3%2.3%0.31%
May 202658%19.2%8.8%7.8%2.6%3.2%0.29%
Jun 202663.5%16.6%8.4%7.1%2.3%1.8%0.25%
Jul 202662.8%19%7.7%5.8%2.3%2.3%0.16%
Aug 202666.1%14.8%6.8%7.6%2.5%2%0.22%
Sep 202667%15%6.9%6.3%2.5%2.1%0.22%
Oct 202661%20.6%7.8%5.7%2.3%2.3%0.17%

How has branded search for Christchurch Farmers Market and Hawke’s Bay Farmers’ Market changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand farmers markets in October 2026?

1 change

  1. In October 2026, Christchurch Farmers Market lost share of searches among farmers markets in New Zealand, from 6.3% to 5.7%.

How are Christchurch Farmers Market’s and Hawke’s Bay Farmers’ Market’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Christchurch Farmers Market’s and Hawke’s Bay Farmers’ Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Christchurch Farmers Market

3 branded search terms

  • christchurch farmers market
  • riccarton farmers market
  • south christchurch farmers market

Hawke’s Bay Farmers’ Market

1 branded search term

  • hawkes bay farmers market

How the Brand Demand Index is measured

Other head-to-heads among farmers markets

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