How popular isHawkins in search?
In August 2026, there were an estimated 600 branded searches for Hawkins in New Zealand which held steady over the last 11 months. Hawkins holds 2.7% estimated Share of Search among New Zealand construction companies and is ranked 6th of 6 competitors for search popularity.
Fulton Hogan46.6%
Downer18.7%
Leighs Construction14.6%
Naylor Love13.2%
Fletcher Construction4.2%
Hawkins2.7%
Follow Hawkins and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which construction companies compete with Hawkins?
Share of Search by month for Fulton Hogan, Downer, Leighs Construction, Naylor Love, Fletcher Construction, Hawkins. The figures are in the table below the chart.
View monthly share of search table
| Month | Fulton Hogan | Downer | Leighs Construction | Naylor Love | Fletcher Construction | Hawkins |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 17.5% | 18.6% | 12.1% | 2.7% | 2.5% |
| Nov 2025 | 49.3% | 17.6% | 16.5% | 12.4% | 2.4% | 1.9% |
| Dec 2025 | 40% | 14.1% | 32.6% | 8.8% | 2.3% | 2.2% |
| Jan 2026 | 39.3% | 14.9% | 25.8% | 7.3% | 10.5% | 2.1% |
| Feb 2026 | 45.1% | 15.3% | 24.2% | 10.4% | 3% | 1.9% |
| Mar 2026 | 47% | 18% | 21.4% | 9% | 2.6% | 2% |
| Apr 2026 | 47.1% | 15.9% | 22.2% | 9.7% | 3.1% | 2% |
| May 2026 | 44.5% | 17.8% | 19.3% | 12.4% | 4% | 2.1% |
| Jun 2026 | 46.6% | 18.9% | 16.3% | 12% | 3.5% | 2.7% |
| Jul 2026 | 45.7% | 17.2% | 17% | 10.3% | 4% | 5.8% |
| Aug 2026 | 46.6% | 18.7% | 14.6% | 13.2% | 4.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 10.4K | +0.19% | +0.9 points | |
| 2, held 2nd | 18.7% | 4.2K | +7.2% | +1.6 points | |
| 3, held 3rd | 14.6% | 3.3K | -15.8% | -2.4 points | |
| 4, held 4th | 13.2% | 3K | +26.1% | +2.9 points | |
| 5, moved from 6th to 5th | 4.2% | 940 | +2.2% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.7% | 600 | -54.2% | -3.1 pointsmoved from 5th to 6th |
46.6%
held 1st · 10.4K estimated branded searches · +0.19% vs prior month · +0.9 points
2.
Downer18.7%
held 2nd · 4.2K estimated branded searches · +7.2% vs prior month · +1.6 points
14.6%
held 3rd · 3.3K estimated branded searches · -15.8% vs prior month · -2.4 points
13.2%
held 4th · 3K estimated branded searches · +26.1% vs prior month · +2.9 points
4.2%
moved from 6th to 5th · 940 estimated branded searches · +2.2% vs prior month · +0.2 points
6.
Hawkins2.7%
moved from 5th to 6th · 600 estimated branded searches · -54.2% vs prior month · -3.1 points
Compare search popularity between Hawkins and its closest rivals
How has branded search demand for Hawkins changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hawkins in New Zealand held steady at 600.
- Across the 11 months ending August 2026, Hawkins’ estimated Share of Search among construction companies in New Zealand peaked at 5.8% in July 2026 and was lowest at 1.9% in November 2025.
How did search popularity change for New Zealand construction companies in August 2026?
6 changes
In August 2026, Naylor Love gained estimated Share of Search among construction companies in New Zealand, from 10.3% to 13.2%.
In August 2026, Downer gained estimated Share of Search among construction companies in New Zealand, from 17.2% to 18.7%.
In August 2026, Fulton Hogan gained estimated Share of Search among construction companies in New Zealand, from 45.7% to 46.6%.
In August 2026, Hawkins lost estimated Share of Search among construction companies in New Zealand, from 5.8% to 2.7%.
In August 2026, Leighs Construction lost estimated Share of Search among construction companies in New Zealand, from 17% to 14.6%.
In August 2026, Fletcher Construction rose from 6th to 5th among construction companies in New Zealand.
How is Hawkins measured?
Brandwave collects information about searches that people make online using Hawkins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hawkins builders
- hawkins construction
Do you work for Hawkins? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hawkins your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.