Hawkins vs Naylor Love:Which is more popular by branded search in New Zealand?
In August 2026, Naylor Love had more branded searches than Hawkins among construction companies in New Zealand. Naylor Love was estimated to have 3K branded searches compared to Hawkins’ 600, and held a 13.2% Share of Search versus Hawkins’ 2.7%.
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Which is more popular in search, Hawkins or Naylor Love?
Compare the commercial construction and civil contractors building New Zealand projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Naylor Love, Hawkins. The figures are in the table below the chart.
View monthly share of search table
| Month | Fulton Hogan | Downer | Leighs Construction | Naylor Love | Fletcher Construction | Hawkins |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 17.5% | 18.6% | 12.1% | 2.7% | 2.5% |
| Nov 2025 | 49.3% | 17.6% | 16.5% | 12.4% | 2.4% | 1.9% |
| Dec 2025 | 40% | 14.1% | 32.6% | 8.8% | 2.3% | 2.2% |
| Jan 2026 | 39.3% | 14.9% | 25.8% | 7.3% | 10.5% | 2.1% |
| Feb 2026 | 45.1% | 15.3% | 24.2% | 10.4% | 3% | 1.9% |
| Mar 2026 | 47% | 18% | 21.4% | 9% | 2.6% | 2% |
| Apr 2026 | 47.1% | 15.9% | 22.2% | 9.7% | 3.1% | 2% |
| May 2026 | 44.5% | 17.8% | 19.3% | 12.4% | 4% | 2.1% |
| Jun 2026 | 46.6% | 18.9% | 16.3% | 12% | 3.5% | 2.7% |
| Jul 2026 | 45.7% | 17.2% | 17% | 10.3% | 4% | 5.8% |
| Aug 2026 | 46.6% | 18.7% | 14.6% | 13.2% | 4.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hawkins and Naylor Love comparison changed over the last 12 months?
3 findings
- Naylor Love was ahead of Hawkins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hawkins’ estimated Share of Search among construction companies in New Zealand moved from 2.5% to 2.7%, and its estimated monthly branded searches held steady at 600.
- Across the 11 months ending August 2026, Naylor Love’s estimated Share of Search among construction companies in New Zealand moved from 12.1% to 13.2%, and its estimated monthly branded searches moved from 2.9K to 3K.
How did search popularity change for New Zealand construction companies in August 2026?
2 changes
In August 2026, Naylor Love gained estimated Share of Search among construction companies in New Zealand, from 10.3% to 13.2%.
In August 2026, Hawkins lost estimated Share of Search among construction companies in New Zealand, from 5.8% to 2.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Hawkins’ and Naylor Love’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hawkins
2 branded search terms
- hawkins builders
- hawkins construction
Naylor Love
6 branded search terms
- naylor love
- naylor love construction
- naylor love near me
- naylor love new zealand
- naylor love nz
- naylorlove
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.