Brandwave

How popular isDowner in search?

In August 2026, there were an estimated 4.2K branded searches for Downer in New Zealand which held steady over the last 11 months. Downer holds 18.7% estimated Share of Search among New Zealand construction companies and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Fulton Hogan46.6%
  2. Downer18.7%
  3. Leighs Construction14.6%
  4. Naylor Love13.2%
  5. Fletcher Construction4.2%
  6. Hawkins2.7%
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Which construction companies compete with Downer?

Downer against construction companies in New Zealand, by month

Share of Search by month for Fulton Hogan, Downer, Leighs Construction, Naylor Love, Fletcher Construction, Hawkins. The figures are in the table below the chart.

View monthly share of search table
MonthFulton HoganDownerLeighs ConstructionNaylor LoveFletcher ConstructionHawkins
Oct 202546.6%17.5%18.6%12.1%2.7%2.5%
Nov 202549.3%17.6%16.5%12.4%2.4%1.9%
Dec 202540%14.1%32.6%8.8%2.3%2.2%
Jan 202639.3%14.9%25.8%7.3%10.5%2.1%
Feb 202645.1%15.3%24.2%10.4%3%1.9%
Mar 202647%18%21.4%9%2.6%2%
Apr 202647.1%15.9%22.2%9.7%3.1%2%
May 202644.5%17.8%19.3%12.4%4%2.1%
Jun 202646.6%18.9%16.3%12%3.5%2.7%
Jul 202645.7%17.2%17%10.3%4%5.8%
Aug 202646.6%18.7%14.6%13.2%4.2%2.7%
Sep 2026——————

  1. 1.Fulton Hogan

    46.6%

    held 1st · 10.4K estimated branded searches · +0.19% vs prior month · +0.9 points

  2. 2.Downer

    18.7%

    held 2nd · 4.2K estimated branded searches · +7.2% vs prior month · +1.6 points

  3. 3.Leighs Construction

    14.6%

    held 3rd · 3.3K estimated branded searches · -15.8% vs prior month · -2.4 points

  4. 4.Naylor Love

    13.2%

    held 4th · 3K estimated branded searches · +26.1% vs prior month · +2.9 points

  5. 5.Fletcher Construction

    4.2%

    moved from 6th to 5th · 940 estimated branded searches · +2.2% vs prior month · +0.2 points

  6. 6.Hawkins

    2.7%

    moved from 5th to 6th · 600 estimated branded searches · -54.2% vs prior month · -3.1 points

Compare search popularity between Downer and its closest rivals

How has branded search demand for Downer changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Downer in New Zealand held steady at 4.2K.
  • Across the 11 months ending August 2026, Downer’s estimated Share of Search among construction companies in New Zealand increased from 17.5% to 18.7%.
  • Across the 11 months ending August 2026, Downer’s estimated Share of Search among construction companies in New Zealand peaked at 18.9% in June 2026 and was lowest at 14.1% in December 2025.
  • Across the 11 months ending August 2026, Downer rose from 3rd to 2nd among construction companies in New Zealand.

How did search popularity change for New Zealand construction companies in August 2026?

  1. In August 2026, Naylor Love gained estimated Share of Search among construction companies in New Zealand, from 10.3% to 13.2%.

  2. In August 2026, Downer gained estimated Share of Search among construction companies in New Zealand, from 17.2% to 18.7%.

  3. In August 2026, Fulton Hogan gained estimated Share of Search among construction companies in New Zealand, from 45.7% to 46.6%.

  4. In August 2026, Hawkins lost estimated Share of Search among construction companies in New Zealand, from 5.8% to 2.7%.

  5. In August 2026, Leighs Construction lost estimated Share of Search among construction companies in New Zealand, from 17% to 14.6%.

  6. In August 2026, Fletcher Construction rose from 6th to 5th among construction companies in New Zealand.

How is Downer measured?

Brandwave collects information about searches that people make online using Downer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • downer construction
  • downer contractors
  • downer new zealand
  • downer new zealand limited
  • downer nz
  • downer nz auckland
  • downer nz christchurch
  • downer nz limited

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How the Brand Demand Index is measured

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