Fletcher Construction vs Hawkins:Which is more popular by branded search in New Zealand?
In August 2026, Fletcher Construction had more branded searches than Hawkins among construction companies in New Zealand. Fletcher Construction was estimated to have 940 branded searches compared to Hawkins’ 600, and held a 4.2% Share of Search versus Hawkins’ 2.7%.
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Which is more popular in search, Fletcher Construction or Hawkins?
Compare the commercial construction and civil contractors building New Zealand projects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fletcher Construction, Hawkins. The figures are in the table below the chart.
View monthly share of search table
| Month | Fulton Hogan | Downer | Leighs Construction | Naylor Love | Fletcher Construction | Hawkins |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 17.5% | 18.6% | 12.1% | 2.7% | 2.5% |
| Nov 2025 | 49.3% | 17.6% | 16.5% | 12.4% | 2.4% | 1.9% |
| Dec 2025 | 40% | 14.1% | 32.6% | 8.8% | 2.3% | 2.2% |
| Jan 2026 | 39.3% | 14.9% | 25.8% | 7.3% | 10.5% | 2.1% |
| Feb 2026 | 45.1% | 15.3% | 24.2% | 10.4% | 3% | 1.9% |
| Mar 2026 | 47% | 18% | 21.4% | 9% | 2.6% | 2% |
| Apr 2026 | 47.1% | 15.9% | 22.2% | 9.7% | 3.1% | 2% |
| May 2026 | 44.5% | 17.8% | 19.3% | 12.4% | 4% | 2.1% |
| Jun 2026 | 46.6% | 18.9% | 16.3% | 12% | 3.5% | 2.7% |
| Jul 2026 | 45.7% | 17.2% | 17% | 10.3% | 4% | 5.8% |
| Aug 2026 | 46.6% | 18.7% | 14.6% | 13.2% | 4.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fletcher Construction and Hawkins comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Hawkins took it in July 2026, Fletcher Construction took it in August 2026.
- Across the 11 months ending August 2026, Fletcher Construction’s estimated Share of Search among construction companies in New Zealand moved from 2.7% to 4.2%, and its estimated monthly branded searches moved from 650 to 940.
- Across the 11 months ending August 2026, Hawkins’ estimated Share of Search among construction companies in New Zealand moved from 2.5% to 2.7%, and its estimated monthly branded searches held steady at 600.
How did search popularity change for New Zealand construction companies in August 2026?
2 changes
In August 2026, Hawkins lost estimated Share of Search among construction companies in New Zealand, from 5.8% to 2.7%.
In August 2026, Fletcher Construction rose from 6th to 5th among construction companies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Fletcher Construction’s and Hawkins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fletcher Construction
6 branded search terms
- fletcher construction
- fletcher construction near me
- fletcher construction new zealand
- fletcher construction nz
- fletcherconstruction
- fletcherconstruction co nz
Hawkins
2 branded search terms
- hawkins builders
- hawkins construction
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.