How popular isGeneral Assembly in search?
In August 2026, there were an estimated 70 branded searches for General Assembly in New Zealand which is down 30% over the last 11 months. General Assembly holds 5.9% estimated Share of Search among New Zealand coding bootcamps and is ranked 3rd of 5 competitors for search popularity.
Mission Ready76.5%
Dev Academy Aotearoa16%
General Assembly5.9%
Academy Xi0.84%
Le Wagon0.84%
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Which coding bootcamps compete with General Assembly?
Share of Search by month for Mission Ready, Dev Academy Aotearoa, General Assembly. The figures are in the table below the chart.
View monthly share of search table
| Month | Mission Ready | Dev Academy Aotearoa | General Assembly | Academy Xi | Le Wagon |
|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 22.3% | 8.9% | 0.89% | 1.8% |
| Nov 2025 | 62.2% | 26.5% | 7.1% | 1% | 3.1% |
| Dec 2025 | 65.8% | 21.1% | 7.9% | 1.3% | 3.9% |
| Jan 2026 | 63.3% | 26.5% | 6.1% | 2% | 2% |
| Feb 2026 | 66.3% | 22.1% | 7.4% | 2.1% | 2.1% |
| Mar 2026 | 75.5% | 14.3% | 8.2% | 1% | 1% |
| Apr 2026 | 68.9% | 16.7% | 11.1% | 1.1% | 2.2% |
| May 2026 | 66.4% | 21.2% | 8.8% | 1.8% | 1.8% |
| Jun 2026 | 66.7% | 25.2% | 6.3% | 0.9% | 0.9% |
| Jul 2026 | 67.3% | 25.5% | 3.6% | 1.8% | 1.8% |
| Aug 2026 | 76.5% | 16% | 5.9% | 0.84% | 0.84% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.5% | 910 | +23% | +9.2 points | |
| 2, held 2nd | 16% | 190 | -32.1% | -9.5 points | |
| 3, held 3rd | 5.9% | 70 | +75% | +2.2 points | |
| 4, held 4th | 0.84% | 10 | -50% | -1 points | |
| 5, held 5th | 0.84% | 10 | -50% | -1 points |
76.5%
held 1st · 910 estimated branded searches · +23% vs prior month · +9.2 points
16%
held 2nd · 190 estimated branded searches · -32.1% vs prior month · -9.5 points
5.9%
held 3rd · 70 estimated branded searches · +75% vs prior month · +2.2 points
0.84%
held 4th · 10 estimated branded searches · -50% vs prior month · -1 points
5.
Le Wagon0.84%
held 5th · 10 estimated branded searches · -50% vs prior month · -1 points
Compare search popularity between General Assembly and its closest rivals
How has branded search demand for General Assembly changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for General Assembly in New Zealand fell from 100 to 70.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps in New Zealand decreased from 8.9% to 5.9%.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps in New Zealand peaked at 11.1% in April 2026 and was lowest at 3.6% in July 2026.
How did search popularity change for New Zealand coding bootcamps in August 2026?
5 changes
In August 2026, Mission Ready gained estimated Share of Search among coding bootcamps in New Zealand, from 67.3% to 76.5%.
In August 2026, General Assembly gained estimated Share of Search among coding bootcamps in New Zealand, from 3.6% to 5.9%.
In August 2026, Dev Academy Aotearoa lost estimated Share of Search among coding bootcamps in New Zealand, from 25.5% to 16%.
In August 2026, Academy Xi lost estimated Share of Search among coding bootcamps in New Zealand, from 1.8% to 0.84%.
In August 2026, Le Wagon lost estimated Share of Search among coding bootcamps in New Zealand, from 1.8% to 0.84%.
How is General Assembly measured?
Brandwave collects information about searches that people make online using General Assembly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- general assembly
- general assembly bootcamp
- general assembly coding
- general assembly course
- general assembly near me
- general assembly nz
- generalassemb ly
- generalassembly
- generalassembly course
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