Academy Xi vs General Assembly:Which is more popular by branded search in New Zealand?
In August 2026, General Assembly had more branded searches than Academy Xi among coding bootcamps in New Zealand. General Assembly was estimated to have 70 branded searches compared to Academy Xi’s 10, and held a 5.9% Share of Search versus Academy Xi’s 0.84%.
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Which is more popular in search, Academy Xi or General Assembly?
Compare the coding and tech bootcamps New Zealanders retrain with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for General Assembly, Academy Xi. The figures are in the table below the chart.
View monthly share of search table
| Month | Mission Ready | Dev Academy Aotearoa | General Assembly | Academy Xi | Le Wagon |
|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 22.3% | 8.9% | 0.89% | 1.8% |
| Nov 2025 | 62.2% | 26.5% | 7.1% | 1% | 3.1% |
| Dec 2025 | 65.8% | 21.1% | 7.9% | 1.3% | 3.9% |
| Jan 2026 | 63.3% | 26.5% | 6.1% | 2% | 2% |
| Feb 2026 | 66.3% | 22.1% | 7.4% | 2.1% | 2.1% |
| Mar 2026 | 75.5% | 14.3% | 8.2% | 1% | 1% |
| Apr 2026 | 68.9% | 16.7% | 11.1% | 1.1% | 2.2% |
| May 2026 | 66.4% | 21.2% | 8.8% | 1.8% | 1.8% |
| Jun 2026 | 66.7% | 25.2% | 6.3% | 0.9% | 0.9% |
| Jul 2026 | 67.3% | 25.5% | 3.6% | 1.8% | 1.8% |
| Aug 2026 | 76.5% | 16% | 5.9% | 0.84% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the Academy Xi and General Assembly comparison changed over the last 12 months?
3 findings
- General Assembly was ahead of Academy Xi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Academy Xi’s estimated Share of Search among coding bootcamps in New Zealand moved from 0.89% to 0.84%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps in New Zealand moved from 8.9% to 5.9%, and its estimated monthly branded searches moved from 100 to 70.
How did search popularity change for New Zealand coding bootcamps in August 2026?
2 changes
In August 2026, General Assembly gained estimated Share of Search among coding bootcamps in New Zealand, from 3.6% to 5.9%.
In August 2026, Academy Xi lost estimated Share of Search among coding bootcamps in New Zealand, from 1.8% to 0.84%.
How each brand is measured
Brandwave collects information about searches that people make online using Academy Xi’s and General Assembly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Academy Xi
2 branded search terms
- academy xi
- academyxi
General Assembly
9 branded search terms
- general assembly
- general assembly bootcamp
- general assembly coding
- general assembly course
- general assembly near me
- general assembly nz
- generalassemb ly
- generalassembly
- generalassembly course
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.