General Assembly vs Le Wagon:Which is more popular by branded search in New Zealand?
In August 2026, General Assembly had more branded searches than Le Wagon among coding bootcamps in New Zealand. General Assembly was estimated to have 70 branded searches compared to Le Wagon’s 10, and held a 5.9% Share of Search versus Le Wagon’s 0.84%.
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Which is more popular in search, General Assembly or Le Wagon?
Compare the coding and tech bootcamps New Zealanders retrain with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for General Assembly, Le Wagon. The figures are in the table below the chart.
View monthly share of search table
| Month | Mission Ready | Dev Academy Aotearoa | General Assembly | Academy Xi | Le Wagon |
|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 22.3% | 8.9% | 0.89% | 1.8% |
| Nov 2025 | 62.2% | 26.5% | 7.1% | 1% | 3.1% |
| Dec 2025 | 65.8% | 21.1% | 7.9% | 1.3% | 3.9% |
| Jan 2026 | 63.3% | 26.5% | 6.1% | 2% | 2% |
| Feb 2026 | 66.3% | 22.1% | 7.4% | 2.1% | 2.1% |
| Mar 2026 | 75.5% | 14.3% | 8.2% | 1% | 1% |
| Apr 2026 | 68.9% | 16.7% | 11.1% | 1.1% | 2.2% |
| May 2026 | 66.4% | 21.2% | 8.8% | 1.8% | 1.8% |
| Jun 2026 | 66.7% | 25.2% | 6.3% | 0.9% | 0.9% |
| Jul 2026 | 67.3% | 25.5% | 3.6% | 1.8% | 1.8% |
| Aug 2026 | 76.5% | 16% | 5.9% | 0.84% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the General Assembly and Le Wagon comparison changed over the last 12 months?
3 findings
- General Assembly was ahead of Le Wagon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps in New Zealand moved from 8.9% to 5.9%, and its estimated monthly branded searches moved from 100 to 70.
- Across the 11 months ending August 2026, Le Wagon’s estimated Share of Search among coding bootcamps in New Zealand moved from 1.8% to 0.84%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand coding bootcamps in August 2026?
2 changes
In August 2026, General Assembly gained estimated Share of Search among coding bootcamps in New Zealand, from 3.6% to 5.9%.
In August 2026, Le Wagon lost estimated Share of Search among coding bootcamps in New Zealand, from 1.8% to 0.84%.
How each brand is measured
Brandwave collects information about searches that people make online using General Assembly’s and Le Wagon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
General Assembly
9 branded search terms
- general assembly
- general assembly bootcamp
- general assembly coding
- general assembly course
- general assembly near me
- general assembly nz
- generalassemb ly
- generalassembly
- generalassembly course
Le Wagon
8 branded search terms
- le wagon
- le wagon bootcamp
- le wagon coding
- le wagon course
- lewagon
- lewagon bootcamp
- lewagon coding
- lewagon course
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