Dev Academy Aotearoa vs General Assembly:Which is more popular by branded search in New Zealand?
In August 2026, Dev Academy Aotearoa had more branded searches than General Assembly among coding bootcamps in New Zealand. Dev Academy Aotearoa was estimated to have 190 branded searches compared to General Assembly’s 70, and held a 16% Share of Search versus General Assembly’s 5.9%.
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Which is more popular in search, Dev Academy Aotearoa or General Assembly?
Compare the coding and tech bootcamps New Zealanders retrain with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dev Academy Aotearoa, General Assembly. The figures are in the table below the chart.
View monthly share of search table
| Month | Mission Ready | Dev Academy Aotearoa | General Assembly | Academy Xi | Le Wagon |
|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 22.3% | 8.9% | 0.89% | 1.8% |
| Nov 2025 | 62.2% | 26.5% | 7.1% | 1% | 3.1% |
| Dec 2025 | 65.8% | 21.1% | 7.9% | 1.3% | 3.9% |
| Jan 2026 | 63.3% | 26.5% | 6.1% | 2% | 2% |
| Feb 2026 | 66.3% | 22.1% | 7.4% | 2.1% | 2.1% |
| Mar 2026 | 75.5% | 14.3% | 8.2% | 1% | 1% |
| Apr 2026 | 68.9% | 16.7% | 11.1% | 1.1% | 2.2% |
| May 2026 | 66.4% | 21.2% | 8.8% | 1.8% | 1.8% |
| Jun 2026 | 66.7% | 25.2% | 6.3% | 0.9% | 0.9% |
| Jul 2026 | 67.3% | 25.5% | 3.6% | 1.8% | 1.8% |
| Aug 2026 | 76.5% | 16% | 5.9% | 0.84% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the Dev Academy Aotearoa and General Assembly comparison changed over the last 12 months?
3 findings
- Dev Academy Aotearoa was ahead of General Assembly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dev Academy Aotearoa’s estimated Share of Search among coding bootcamps in New Zealand moved from 22.3% to 16%, and its estimated monthly branded searches moved from 250 to 190.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps in New Zealand moved from 8.9% to 5.9%, and its estimated monthly branded searches moved from 100 to 70.
How did search popularity change for New Zealand coding bootcamps in August 2026?
2 changes
In August 2026, General Assembly gained estimated Share of Search among coding bootcamps in New Zealand, from 3.6% to 5.9%.
In August 2026, Dev Academy Aotearoa lost estimated Share of Search among coding bootcamps in New Zealand, from 25.5% to 16%.
How each brand is measured
Brandwave collects information about searches that people make online using Dev Academy Aotearoa’s and General Assembly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dev Academy Aotearoa
2 branded search terms
- dev academy
- dev academy aotearoa
General Assembly
9 branded search terms
- general assembly
- general assembly bootcamp
- general assembly coding
- general assembly course
- general assembly near me
- general assembly nz
- generalassemb ly
- generalassembly
- generalassembly course
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