How popular isFriendlypak in search?
In August 2026, there were an estimated 60 branded searches for Friendlypak in New Zealand which is up 20% over the last 11 months. Friendlypak holds 3.1% estimated Share of Search among New Zealand sustainable packaging suppliers and is ranked 5th of 5 competitors for search popularity.
r3pack46.6%
Ecoware25.9%
Better Packaging Co.18.7%
Ecopack5.7%
Friendlypak3.1%
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Which sustainable packaging suppliers compete with Friendlypak?
Share of Search by month for r3pack, Ecoware, Better Packaging Co., Ecopack, Friendlypak. The figures are in the table below the chart.
View monthly share of search table
| Month | r3pack | Ecoware | Better Packaging Co. | Ecopack | Friendlypak |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.9% | 14.8% | 7.1% | 2.7% |
| Nov 2025 | 48.1% | 26.7% | 16.6% | 5.3% | 3.2% |
| Dec 2025 | 49.7% | 29.1% | 13.2% | 5.3% | 2.6% |
| Jan 2026 | 43.3% | 34.1% | 11% | 7.9% | 3.7% |
| Feb 2026 | 42.3% | 29.8% | 17.9% | 5.4% | 4.8% |
| Mar 2026 | 41.9% | 30.5% | 19.2% | 5.4% | 3% |
| Apr 2026 | 44.6% | 28% | 16.6% | 7% | 3.8% |
| May 2026 | 48.6% | 30.5% | 9.6% | 7.9% | 3.4% |
| Jun 2026 | 49.4% | 29.3% | 13.8% | 4.6% | 2.9% |
| Jul 2026 | 47.8% | 26.4% | 15.9% | 6.6% | 3.3% |
| Aug 2026 | 46.6% | 25.9% | 18.7% | 5.7% | 3.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 900 | +3.4% | -1.2 points | |
| 2, held 2nd | 25.9% | 500 | +4.2% | -0.5 points | |
| 3, held 3rd | 18.7% | 360 | +24.1% | +2.7 points | |
| 4, held 4th | 5.7% | 110 | -8.3% | -0.9 points | |
| 5, held 5th | 3.1% | 60 | 0% | -0.2 points |
1.
r3pack46.6%
held 1st · 900 estimated branded searches · +3.4% vs prior month · -1.2 points
2.
Ecoware25.9%
held 2nd · 500 estimated branded searches · +4.2% vs prior month · -0.5 points
18.7%
held 3rd · 360 estimated branded searches · +24.1% vs prior month · +2.7 points
4.
Ecopack5.7%
held 4th · 110 estimated branded searches · -8.3% vs prior month · -0.9 points
3.1%
held 5th · 60 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Friendlypak and its closest rivals
How has branded search demand for Friendlypak changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Friendlypak in New Zealand rose from 50 to 60.
- Across the 11 months ending August 2026, Friendlypak’s estimated Share of Search among sustainable packaging suppliers in New Zealand peaked at 4.8% in February 2026 and was lowest at 2.6% in December 2025.
How did search popularity change for New Zealand sustainable packaging suppliers in August 2026?
5 changes
In August 2026, Better Packaging Co. gained estimated Share of Search among sustainable packaging suppliers in New Zealand, from 15.9% to 18.7%.
In August 2026, r3pack lost estimated Share of Search among sustainable packaging suppliers in New Zealand, from 47.8% to 46.6%.
In August 2026, Ecopack lost estimated Share of Search among sustainable packaging suppliers in New Zealand, from 6.6% to 5.7%.
Ecoware’s estimated Share of Search among sustainable packaging suppliers in New Zealand has lost ground for 3 months in a row, from 30.5% to 25.9% in August 2026.
Estimated monthly branded searches for Friendlypak in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
How is Friendlypak measured?
Brandwave collects information about searches that people make online using Friendlypak’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- friendlypak
- friendlypak nz
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Is Friendlypak your brand?
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