Friendlypak vs r3pack:Which is more popular by branded search in New Zealand?
In August 2026, r3pack had more branded searches than Friendlypak among sustainable packaging suppliers in New Zealand. r3pack was estimated to have 900 branded searches compared to Friendlypak’s 60, and held a 46.6% Share of Search versus Friendlypak’s 3.1%.
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Which is more popular in search, Friendlypak or r3pack?
Compare sustainable packaging suppliers New Zealand shops and hospitality businesses can buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for r3pack, Friendlypak. The figures are in the table below the chart.
View monthly share of search table
| Month | r3pack | Ecoware | Better Packaging Co. | Ecopack | Friendlypak |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.9% | 14.8% | 7.1% | 2.7% |
| Nov 2025 | 48.1% | 26.7% | 16.6% | 5.3% | 3.2% |
| Dec 2025 | 49.7% | 29.1% | 13.2% | 5.3% | 2.6% |
| Jan 2026 | 43.3% | 34.1% | 11% | 7.9% | 3.7% |
| Feb 2026 | 42.3% | 29.8% | 17.9% | 5.4% | 4.8% |
| Mar 2026 | 41.9% | 30.5% | 19.2% | 5.4% | 3% |
| Apr 2026 | 44.6% | 28% | 16.6% | 7% | 3.8% |
| May 2026 | 48.6% | 30.5% | 9.6% | 7.9% | 3.4% |
| Jun 2026 | 49.4% | 29.3% | 13.8% | 4.6% | 2.9% |
| Jul 2026 | 47.8% | 26.4% | 15.9% | 6.6% | 3.3% |
| Aug 2026 | 46.6% | 25.9% | 18.7% | 5.7% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Friendlypak and r3pack comparison changed over the last 12 months?
3 findings
- r3pack was ahead of Friendlypak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Friendlypak’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 2.7% to 3.1%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 11 months ending August 2026, r3pack’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 48.4% to 46.6%, and its estimated monthly branded searches moved from 880 to 900.
How did search popularity change for New Zealand sustainable packaging suppliers in August 2026?
2 changes
In August 2026, r3pack lost estimated Share of Search among sustainable packaging suppliers in New Zealand, from 47.8% to 46.6%.
Estimated monthly branded searches for Friendlypak in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Friendlypak’s and r3pack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Friendlypak
2 branded search terms
- friendlypak
- friendlypak nz
r3pack
3 branded search terms
- r3pack
- r3pack co nz
- r3pack nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.