Ecopack vs Friendlypak:Which is more popular by branded search in New Zealand?
In August 2026, Ecopack had more branded searches than Friendlypak among sustainable packaging suppliers in New Zealand. Ecopack was estimated to have 110 branded searches compared to Friendlypak’s 60, and held a 5.7% Share of Search versus Friendlypak’s 3.1%.
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Which is more popular in search, Ecopack or Friendlypak?
Compare sustainable packaging suppliers New Zealand shops and hospitality businesses can buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ecopack, Friendlypak. The figures are in the table below the chart.
View monthly share of search table
| Month | r3pack | Ecoware | Better Packaging Co. | Ecopack | Friendlypak |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.9% | 14.8% | 7.1% | 2.7% |
| Nov 2025 | 48.1% | 26.7% | 16.6% | 5.3% | 3.2% |
| Dec 2025 | 49.7% | 29.1% | 13.2% | 5.3% | 2.6% |
| Jan 2026 | 43.3% | 34.1% | 11% | 7.9% | 3.7% |
| Feb 2026 | 42.3% | 29.8% | 17.9% | 5.4% | 4.8% |
| Mar 2026 | 41.9% | 30.5% | 19.2% | 5.4% | 3% |
| Apr 2026 | 44.6% | 28% | 16.6% | 7% | 3.8% |
| May 2026 | 48.6% | 30.5% | 9.6% | 7.9% | 3.4% |
| Jun 2026 | 49.4% | 29.3% | 13.8% | 4.6% | 2.9% |
| Jul 2026 | 47.8% | 26.4% | 15.9% | 6.6% | 3.3% |
| Aug 2026 | 46.6% | 25.9% | 18.7% | 5.7% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Ecopack and Friendlypak comparison changed over the last 12 months?
3 findings
- Ecopack was ahead of Friendlypak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecopack’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 7.1% to 5.7%, and its estimated monthly branded searches moved from 130 to 110.
- Across the 11 months ending August 2026, Friendlypak’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 2.7% to 3.1%, and its estimated monthly branded searches moved from 50 to 60.
How did search popularity change for New Zealand sustainable packaging suppliers in August 2026?
2 changes
In August 2026, Ecopack lost estimated Share of Search among sustainable packaging suppliers in New Zealand, from 6.6% to 5.7%.
Estimated monthly branded searches for Friendlypak in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ecopack’s and Friendlypak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecopack
6 branded search terms
- ecopack
- ecopack bin liners
- ecopack near me
- ecopack nz
- ecopack online
- ecopack packaging
Friendlypak
2 branded search terms
- friendlypak
- friendlypak nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.