How popular isFender Play in search?
In August 2026, there were an estimated 30 branded searches for Fender Play in New Zealand which is down 25% over the last 11 months. Fender Play holds 1.2% estimated Share of Search among New Zealand music learning apps and is ranked 5th of 5 competitors for search popularity.
Simply Piano82%
Yousician10.9%
Flowkey4.3%Skoove1.6%
Fender Play1.2%
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Which music learning apps compete with Fender Play?
Share of Search by month for Simply Piano, Yousician, Flowkey, Fender Play. The figures are in the table below the chart.
View monthly share of search table
| Month | Simply Piano | Yousician | Flowkey | Skoove | Fender Play |
|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.7% | 3.6% | 3.2% | 1.6% |
| Nov 2025 | 74.1% | 15% | 6.4% | 2.6% | 1.9% |
| Dec 2025 | 74% | 14.7% | 6.2% | 2.6% | 2.6% |
| Jan 2026 | 74.9% | 12.4% | 8.2% | 2.6% | 1.9% |
| Feb 2026 | 80.3% | 11.6% | 5.2% | 1.3% | 1.7% |
| Mar 2026 | 83.5% | 8.3% | 4.3% | 2% | 2% |
| Apr 2026 | 81.3% | 8.5% | 5.7% | 2.8% | 1.6% |
| May 2026 | 84.4% | 9.6% | 3.6% | 1.2% | 1.2% |
| Jun 2026 | 84.6% | 9.2% | 3.8% | 1.3% | 1.3% |
| Jul 2026 | 82.2% | 11.3% | 3% | 1.7% | 1.7% |
| Aug 2026 | 82% | 10.9% | 4.3% | 1.6% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82% | 2.1K | +11.1% | -0.1 points | |
| 2, held 2nd | 10.9% | 280 | +7.7% | -0.4 points | |
| 3, held 3rd | 4.3% | 110 | +57.1% | +1.3 points | |
| 4, moved from 5th to 4th | 1.6% | 40 | 0% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.2% | 30 | -25% | -0.6 pointsmoved from 4th to 5th |
82%
held 1st · 2.1K estimated branded searches · +11.1% vs prior month · -0.1 points
10.9%
held 2nd · 280 estimated branded searches · +7.7% vs prior month · -0.4 points
3.
Flowkey4.3%
held 3rd · 110 estimated branded searches · +57.1% vs prior month · +1.3 points
4.
1.6%
moved from 5th to 4th · 40 estimated branded searches · 0% vs prior month · -0.2 points
1.2%
moved from 4th to 5th · 30 estimated branded searches · -25% vs prior month · -0.6 points
Compare search popularity between Fender Play and its closest rivals
How has branded search demand for Fender Play changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fender Play in New Zealand fell from 40 to 30.
- Across the 11 months ending August 2026, Fender Play’s estimated Share of Search among music learning apps in New Zealand peaked at 2.6% in December 2025 and was lowest at 1.2% in August 2026.
How did search popularity change for New Zealand music learning apps in August 2026?
3 changes
In August 2026, Flowkey gained estimated Share of Search among music learning apps in New Zealand, from 3% to 4.3%.
In August 2026, Fender Play lost estimated Share of Search among music learning apps in New Zealand, from 1.7% to 1.2%.
In August 2026, Skoove rose from 5th to 4th among music learning apps in New Zealand.
How is Fender Play measured?
Brandwave collects information about searches that people make online using Fender Play’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- fender play
- fender play learn guitar
- fenderplay
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